Ollie Customers Inspire New Flavors Just In Time For Thanksgiving

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Nov 16, 2017, 06:00 ET

NEW YORK, Nov. 16, 2017 /PRNewswire/ -- Ollie, the innovative direct-to-consumer premium pet food brand, announces the launch of their new turkey recipe just in time for Thanksgiving. Due to customer demand and market growth, extending Ollie's offerings to include this new recipe provides existing customers with even more options to keep their canines in top health. The turkey recipe will include Turkey, pumpkin, lentils, kale, blueberries, carrots, coconut, chia seeds, in addition to other all-natural ingredients.

Ollie recently launched into a new category - Ollie Snacks, directly addressing the brand's growing customer demand for an all-natural food options their pets can enjoy between meal periods. The snacks are offered as a healthy additive to current Ollie subscriptions, ensuring four legged family members are not only eating but also 'snacking', in a healthful way. The all-natural, single-ingredient, and human-grade snacks are available in both savory beef and chicken flavors, with turkey and sweet potato flavors set to launch in time for Thanksgiving.

Ollie has raised $17 million dollars to date, signed on subscribers in 48 states (less only Hawaii and Alaska) and is delivering over 3 million meals per year. Ollie's helpful offerings have attracted investors that share the same health and wellness brand ethos, including Tennis Champion, Serena Williams.

"As someone always on-the-go, I love how easy Ollie makes it for me to provide my dogs healthy, nutritious food tailored to their specific needs," said Serena Williams. "Ollie takes a personal approach to every dog and makes it a priority to understand everything from their size and age to their activity level and allergies. It's a great company and I am so happy to invest in its mission to help dogs and their owners have access to top quality dog food."

"We are so excited to continue to expand on our product offerings for the category with the launch of our new Turkey recipe," said Gabby Slome co-founder of Ollie. "When it comes to our four-legged family members, their diet has a direct effect on their behavior throughout the day, with the launch of turkey we are happy to offer our customers a multitude of healthy options with the right ingredients to satisfy all canine needs."

About Ollie

Ollie is a subscription based model of customized human-grade pet food that offers tailored menu items to fit every dog's nutritional needs. All ingredients are free of any by-products and are portioned, packaged, and delivered directly to your door for your best friend. By working with a specialized veterinarian to formulate their AAFCO-compliant recipes, Ollie is able to derive each dog's exact nutritional needs based off a proprietary algorithm. The recipes are made of natural sources like sweet potato and cod liver oil, instead of heavy use of supplements, which makes it easier for the dog to absorb and get the true nutritional benefits. Through these initiatives and Ollie's carefully crafted diets, dogs can truly live their healthiest and happiest lives.

SOURCE Ollie