Old Navy and Telemundo Launch 'Estilos Robados' Web Novela

Latin America - español

Viewers determine the fate of the lead character by choosing her look

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Oct 17, 2011, 01:17 ET

SAN FRANCISCO, Oct. 17, 2011 /PRNewswire/ -- Today Old Navy and Telemundo announced the launch of the first-ever digital telenovela-style miniseries that engages consumers to directly impact the fate of the lead character. The Spanish-language web novela, 'Estilos Robados' (Stolen Styles), is a six part miniseries filled with comedy and satire plus the expected telenovela drama and plot twists that audiences love. 'Estilos Robados' launched last Friday, October 14 and will air on Fridays through November 18 on the 'Estilos Robados' tab within Old Navy's Facebook page and on Old Navy's Spanish YouTube channel, as well as on Telemundo Movil.

(Photo: http://photos.prnewswire.com/prnh/20111017/CG87684)

As a special interactive twist, the audience will "choose her outfit, choose her fate" at the conclusion of each episode by voting on a favorite Old Navy look for the main character, Isabella Reyes. As the story reaches its conclusion, the winning outfit will influence the finale, bringing to life the impact of style and fashion. Will our star dress for love, or for stardom?

Telemundo's Liannet Borrego stars as the protagonist with actors Ismael La Rosa, Talina Duclaud, and introducing Lyduan Gonzalez in the leading male role.

'Estilos Robados' follows Isabella Reyes, one of TV's hottest young telenovela stars. She has it all: beauty, fame, adoring fans and a boyfriend who is also a top novela star. She's also an insufferable diva who has trouble keeping a personal assistant. As Isabella nears the end of production of her latest hit novela, she knows that she must land her next big role before fame slips through her fingers. On her quest to land the next big role, the audience will discover her secrets, surprise love interests and twists of fate that may lead to acts of revenge from people in her life.

To watch the episodes, vote and influence Isabella's fate, visit facebook.com/oldnavy and click on the 'Estilos Robados' tab, www.estilosrobados.com, and http://m.telemundo.com/estilosrobados.

About Old Navy

Old Navy originated in 1994 and quickly became one of the world's most successful brands, offering customers the latest fashion at great prices. Today, the brand continues to offer on-trend apparel and irresistible basics for adults and children at a surprising value. And, best of all, Old Navy brings it all to customers in a fun, energizing shopping environment. To learn more, visit www.oldnavy.com.

About Telemundo

Telemundo Communications Group, LLC & Subsidiaries ("Telemundo"), a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo's multiple platforms include Telemundo, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching 94% of U.S. Hispanic viewers in 210 markets through its 14 owned stations, 1 independent station (WKAQ in Puerto Rico), 46 broadcast affiliates, and over 1,000 cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S., reaching over 35 million U.S. TV households nationwide on digital and analog cable, satellite and free television; Telemundo Digital Media, which leverages Telemundo's original content for distribution across digital and emerging platforms including mobile devices and www.telemundo.com and www.holamun2.com; and Telemundo Internacional, the company's international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.

SOURCE Old Navy