Oh Yeah! Kool-Aid Man Is Stirring Up Some Fun With The Introduction Of New Liquid Beverage Mix With 50% Less Sugar Than Leading Regular Sodas

NORTHFIELD, Ill., April 6, 2015 /PRNewswire/ -- With millions of families gearing up for summertime fun, Kool-Aid, the beloved American brand bringing smiles to faces for decades, introduces a convenient new liquid concentrate beverage mix.  Fans of the popular brand can now say "Oh Yeah!" to Easy Mix – delicious Kool-Aid flavor, that offers both convenience and value with 50% less sugar than leading regular sodas.

Available in three varieties – Tropical Punch, Cherry and Grape – Kool-Aid Easy Mix is now sold in 18.2 fl. oz. bottles at grocery stores nationwide. With a suggested retail price of $2.99, the beverage mix provides fans a great value of six quarts or 24 glasses per bottle. With simple two-step directions – pour and stir – and an easy-to-read measure strip on the side of the bottle, preparing Kool-Aid has never been easier.

"Our loyal fans told us that they were seeking an easy-to-make product that would offer less sugar than leading regular sodas and still be available at a great value," said Dennis Wu, Senior Brand Manager of Kool-Aid. "Now families can easily enjoy the fun, fruity taste of Kool-Aid by the glass or prepared by the pitcher – made fresh every time."

A MAN OF THE TIMES
Since his introduction in a 1954 advertisement, Kool-Aid Man has maintained his role as the friendly face behind the iconic 88-year-old brand.  The famed spokespitcher will once again take the spotlight through the brand's marketing channels in 2015 including new fifteen and thirty-second TV spots, social media outreach and public appearances where he'll return to his roots exclaiming his signature two-word, iconic catchphrase, "Oh Yeah!".

"From generation to generation, Kool-Aid Man has been blessed with an optimistic sense of wonder and innocence that invites everyone to embrace the joy of childhood," said Wu. "In fact, Kool-Aid Man never grows old and sees every day through the lens of fun-colored glasses.  As our brand continues to evolve and offer new products and experiences, we expect Kool-Aid Man to consistently reflect the current times and be a man of fun-filled action."

Fans can follow Kool-Aid on social media for additional product news and updates at www.facebook.com/koolaid or www.twitter.com/koolaid. For more information, visit www.koolaid.com.

ABOUT KOOL-AID
Kool-Aid is the iconic brand of flavored drink mix owned by Kraft Foods that has stood for fun and flavor for generations. The Kool-Aid Man, who has been the embodiment of the brand since he first appeared in an advertisement in 1954, has undergone a series of makeovers throughout the years but has always maintained a consistent voice by exclaiming his signature two-word, iconic catchphrase, "Oh Yeah!". Kool-Aid now has over 3 million Facebook followers and the Kool-Aid Man has his own Kool-Aid Photobomb app that lets fans with Android or iPhones photobomb their pictures with the famous spokespitcher. For more information visit www.kool-aid.com, www.facebook.com/koolaid and www.twitter.com/koolaid.

ABOUT KRAFT FOODS GROUP
Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America's largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion. The company's iconic brands include Kraft, Capri Sun, JELL-O, Kool-Aid, Lunchables, Maxwell House, Oscar Mayer, Philadelphia, Planters and Velveeta. Kraft's 22,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft is a member of the Standard & Poor's 500 and the NASDAQ-100 indices.  For more information about Kraft, visit www.kraftfoodsgroup.com and www.facebook.com/kraft. For delicious recipes, tips and information on Kraft products, visit www.kraftrecipes.com.

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SOURCE Kraft Foods Group

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