OfferMobi Addresses the Decline of Mobile Ad Fill Rates

NEW YORK, Oct. 25, 2011 /PRNewswire/ -- OfferMobi, the first and leading US-based performance marketing network for mobile advertising campaigns, is releasing today the following statement from Chairman and co-Founder Howie Schwartz on the state of declining mobile ad fill rates worldwide.

Howie Schwartz, Chairman and Co-founder of OfferMobi is available to the media to comment on this important topic and is releasing the following comments today:

"According to Smaato's Mobile Metric Report released last month, which was based on detailed analysis of more than 80 million ad requests and more than 60 connected ad networks across 230 countries, mobile ad inventory is increasing at a faster rate than budgets, leading to a significant decline in advertising fill rates. Fill rates, which are a way to measure mobile inventory's ability to meet demand, are still very low worldwide; indicating the supply for mobile publishers and mobile app developers out numbers the amount of demand from mobile advertisers."

"The problem is accelerating as more apps come on the market and mobile replaces the desktop for not only browsing, but for entertainment and other commerce opportunities. As the number of page views and mobile ad impressions continues to explode, fill rates will have difficulty increasing globally, even as advertisers over the past year have become more focused on mobile and consumers have moved from the "testing phase" to full budget allocation. Mobile marketing strategies are now a must-have at the overall advertiser and agency level. The challenge is that the supply is going to continue to outpace or outrun the growth in demand, leaving a low global fill rate, which adversely affects mobile publishers and app developers as they are not able to fully monetize their traffic and user base." 

OfferMobi works with over 13,000 mobile publishers worldwide, with a focus on the US market. The performance marketing network helps them monetize all mobile inventory. OfferMobi also has a unique ability to work with mobile publishers and app developers to help them monetize remnant/non-guaranteed inventory that's causing such low fill rates. 

OfferMobi has a 100 percent fill rate as they are performance-based; hence advertisers pay for "actions" such as an app download (CPI), lead generation, newsletter subscription or a mobile daily deal customer acquisition. OfferMobi then pays its publishers a majority of the revenue share for these completed actions.  With a performance-based business model, the company can manage all unsold/unguaranteed inventory (clicks and impressions) on a performance basis. 

Additionally, the OfferMobi platform, which works with mobile publishers and app developers worldwide,  is 100 percent non-incentivized. Some of the vertical markets and advertisers the company is focused on are education, finance, dating, app downloads and including new verticals such as mobile daily deals, travel, and auto. OfferMobi focuses on all smartphone and tablet platforms including iOS (iPhone and iPad), Android and Blackberry.  Additionally OfferMobi also is able to monetize all feature phone devices and traffic.  Finally mobile publishers and app developers can fully monetize their premium and remnant mobile inventory worldwide with a 100% fill rate.

For more information on OfferMobi, visit: www.OfferMobi.com 

About OfferMobi:

OfferMobi is the first and leading USA-based mobile affiliate network. Launched in early 2010, OfferMobi has amassed a loyal following of over 13,000 mobile publishers who are seeking performance based commissions from ad campaigns they can run in mobile advertising channels. OfferMobi acts as both an agency and a performance based network for advertisers who wish to promote their mobile enabled website, app, or click to call/pay per call campaign. OfferMobi works with mobile publishers who own well-travelled mobile destinations, popular App owners and other mobile ad networks to increase the revenue they earn from their mobile ad inventories on a performance basis.

For more information, visit www.OfferMobi.com

Media Contact:
Matt Rizzetta
North 6th Agency
212-334-9753
[email protected]

SOURCE OfferMobi