October Issue of Sideways Magazine for the iPad Features Transactions and New Form of Storytelling

CLEVELAND, Oct. 5 /PRNewswire/ -- The October issue of Sideways, the first magazine designed and written exclusively for the iPad, is the first of its kind to include interactive transactions. The latest issue also explores new forms of storytelling with a feature that incorporates chronological mapping.

(Photo: http://www.newscom.com/cgi-bin/prnh/20101005/CL76750 )

(Photo: http://photos.prnewswire.com/prnh/20101005/CL76750 )

A sample of the October issue's content is available for free in the iTunes App Store with a $1.99 in-app purchase available for the complete issue.

A highlight of the October issue is a short story by Professor Dinty Moore, director of creative writing at Ohio University. Using only a map, Professor Moore recounts his run-ins with famed author George Plimpton. Each map marker is accompanied by a paragraph propelling the story.

"We created Sideways to demonstrate the iPad's multimedia capabilities and deliver features that are immersive and engaging in ways that traditional magazines are not," said Jim Sweeney, editor-in-chief of Sideways. "We continue to evolve the publishing platform for mobile devices with the October issue."

In addition to Professor Moore's "Mr. Plimpton's Revenge" and the regular Sideways sections, the latest issue includes the following features:

• Special spy gear advertising section with deep links to retailers, enabling instant purchase of advertised items
• A look at which colleges have the best fictional alumni
• Interactive guide to chili peppers and hot sauces with do-it-yourself recipe
• Feature article on how social media improves writing
• Overview of tablets being released as rivals to the iPad
• Feature on best ways to watch video on the iPad

Interested in understanding its audience better, Sideways polled readers of the July issue to find out when and where they use their iPads as well as how they find new apps. Results include the following:

• 93.3% use the iPad while relaxing
• 70.5% use the iPad while watching television
• 60.2% use the iPad while traveling
• 35.8% use the iPad while eating
• 18.1% use the iPad while also talking on the phone
• 78.7% search for apps on the device
• 19.1% search for apps on laptop or desktop computer

About Sideways

Sideways, the publisher of experimental app magazine Sideways, transforms print into immersive experiences on digital tablets and mobile devices. Leveraging unique multimedia capabilities, Sideways goes beyond ebook functionality, changing storytelling and the way we consume books and magazines.  Developing original content with forward-thinking publishers and authors, the company's publishing platform augments text with rich media, adds multiple levels of reference, and enhances reading with mobile features and social media. Sideways takes advantage of interactivity to enrich both the solitary and social experience of reading – from fiction and non-fiction to "how to" and guides. Additionally, Sideways is the creator of Author App, a mobile application for authors designed to build their brands, engage their fans and expand their presence. Based in Cleveland, Sideways was founded in 2010 by Charles Stack and Eliza Wing. Stack started the first online bookstore in 1992 – Books.com – which was acquired by Barnes and Noble. Wing was formerly the CEO of Cleveland.com and editor at Rolling Stone, Books.com, and New York Woman.  For more information, visit www.sideways.com.

SOURCE Sideways

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