Ocean City Renews MGH as Agency of Record after Unanimous Vote

BALTIMORE, Oct. 4 /PRNewswire/ -- MGH, an integrated marketing communications agency, announced today that Ocean City, Md., Department of Tourism has extended its contract with the agency through 2012 after a unanimous vote by the Ocean City Council. Under the new agreement, MGH will continue to provide advertising, media buying, public relations, social media, and interactive services for the tourist destination. Last year, MGH was once again selected as the agency of record following a competitive Request for Proposal (RFP) process among nine other agencies from around the region. MGH has worked with the destination in a full-service capacity since 2002.

"MGH has consistently delivered campaigns and out-of-the-box ideas that not only get people around the East Coast talking about Ocean City, but get them to visit our town," said Ocean City Mayor, Rick Meehan. "The unanimous Council vote is a testament to the solid results MGH's advertising, social media, public relations and interactive campaigns produce, and we are excited to continue our longstanding relationship."

The renewal comes on the heels of another successful season for the tourist destination. This past summer, MGH built on its "Rodney" the spokesguard advertising campaign, where he expanded his efforts to save people from boredom by rescuing citizens along the entire East Coast. In addition, the agency developed and launched Ocean City's iPhone and Android apps, and helped its Facebook page surpass 100,000 fans – the most of any East Coast beach destination.

"At MGH, we take great pride in creating integrated campaigns that produce solid results for our clients, as well as cultivating lasting client relationships," said Andy Malis, MGH president. "We are honored that our contract has been renewed unanimously by Ocean City's Council, and that our campaigns have contributed to another successful summer season."

About MGH

MGH is an integrated marketing and communications agency offering advertising, public relations, media planning/buying, creative design and production, interactive (design, development and marketing), market research, direct response, relationship marketing and social media marketing.

MGH maintains a diverse client base spanning multiple industries. Current clients include Marco's Pizza, Texas Instruments, Visit Baltimore, the National Aquarium, Baltimore International College, University of Maryland University College, Towson University, Nobel Learning Communities, Ocean City, Md., Department of Tourism, and Smyth Jewelers.

Based in Baltimore, MGH is one of Maryland's largest agencies, with more than $65 million in annual billings. Visit http://mghus.com for more information on MGH and its services, or connect with MGH via: Facebook at http://facebook.com/mghus ; Twitter at http://twitter.com/mghus ; or YouTube at http://youtube.com/mghtv .

SOURCE MGH

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