Nulo & Spartan Team Up To Bring Proper Nutrition To The Dogs

The Leader in Pet Nutrition & the World's Largest Obstacle Course Race and Endurance Brand Fuel a New Movement

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Apr 30, 2019, 16:35 ET

AUSTIN, Texas, April 30, 2019 /PRNewswire/ -- Nulo Pet Food, one of the fastest-growing, super-premium pet foods and an industry leader in pet nutrition and innovation, announced today their partnership with Spartan, making Nulo the official pet food of Spartan North America and a sponsor of a new event bringing Obstacle Course Racing (OCR) to dogs. Often described as a true test of willpower, Spartan is known to push racers to exciting limits with obstacles that challenge participant's physical and mental strength.

For human and animal athletes alike, focusing on proper nutrition is essential to completing events such as Spartan races. Nulo's food for dogs is formulated with input from some of the nation's top thought leaders in animal nutrition – including food scientists, veterinarians, and nutritionists. It's dog and cat foods are packed with animal-based proteins, are low in carbs and infused with functional ingredients such as a patented probiotic used in the natural human food industry – all to promote a healthy body condition and stable energy.

Spartan Founder and CEO Joe De Sena says, "Our pets are more than just our friends, they are part of the family and to perform at the highest level, they should eat healthy as we do. Just like Spartan does for humans, Nulo cares about creating healthy active lifestyles for animals and pays close attention to the quality of their products – and that's just what our pets deserve – the very best."

As a company focused on solid nutritional principles for dogs and cats it's important to Nulo that the quality of its ingredients and food platforms never be compromised. This principle extends to all elements of Nulo's business decisions, including sponsorships with companies like Spartan, a partnership that will help educate and inspire pet parents to live Healthier Together™ with their best friends.

"I know that athletes understand the connection between fitness and nutrition for themselves, and they understand it as it relates to their pets as well," says Michael Landa, Founder of Nulo. "They know that the food they put in their pet's bowl is going to translate into their pet feeling better and performing better during events like Spartan Race, and on a day-to-day basis as well."

"What your pets eat fuels them," says Landa. "And it's up to us to choose the right nutrition that keeps them performing and feeling their very best, each and every day."

Nulo and Spartan will announce a special Spartan Canine race that will take place this fall.

#About Nulo: Headquartered in Austin, TX, Nulo is a privately-owned pet food company creating industry-leading pet nutrition for cats and dogs. All of Nulo's recipes are high in meat protein, grain-free, have low glycemic carbohydrates, and contain a patented probiotic for immune and digestive health. Alongside world-class athletes and ambassadors like Michael Phelps, Katie Lee, John Isner, Tara Lipinski, and Natalie Coughlin, Nulo inspires pet parents to be Healthier Together™ with their pets. Nulo can be found nationwide at Independent pet retailers and PetSmart and online at Chewy.com and Amazon.com. Visit Nulo.com for more product information and inspirational stories from our athlete ambassadors.

#About Spartan: With more than 250 events across more than 40 countries on six continents, Spartan is the world's largest obstacle race (OCR) and endurance brand. Providing transformation through sport, Spartan attracts more than one million annual participants across all fitness levels, from beginners to elite. More than five million participants have finished Spartan events, creating a lifestyle that extends beyond races including health and wellness products, training and nutrition programs, and popular media content, which has made OCR one of the fastest growing sports in the world. Spartan events feature races at various distances: Stadion and Sprint, 3-mile/5-km and 20 Obstacles; Super, 8-mi/13-km and 25 Obstacles; Beast, 13-mi/21-km and 30 Obstacles; and Ultra, 30-mi/50-km and 60 obstacles. Visit spartan.com for more information and registration.

Press Contact
Alex George
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SOURCE Nulo