NuEarth Gearing Up to Launch Large-Scale Marketing Drive to Develop Marketing Strategies for National Campaign

MIRAMAR BEACH, Fla., July 28 /PRNewswire-FirstCall/ -- NuEarth Corporation (Pink Sheets: NUEC) ("NuEarth"), a manufacturer and marketer of "Clean & Green" products and technology, announced today that it has contracted iVisage Media Inc. to refine and implement the Company's new 18-month marketing strategies.

iVisage Media Inc. has assembled a creative council made up of marketing executives from radio, TV, print, and outdoor media outlets that will help NuEarth bolster their branding and Corporate image.  "We're bringing together the top experts in media creativity that will engage across industry-leading radio, outdoor and digital platforms.  This is a powerful complement to the in-house creative resources of NuEarth," says Levi Modelevi, incoming CEO of NuEarth Corporation.

Antonio Bufalinio, vice-president of products at NuEarth, said on Tuesday, "We are all extremely excited to have iVisage Media Inc. as a member of our marketing team.  The corporation is planning a 'big marketing push' that will coincide with the completion of signing our final distribution agreements in the USA.  This will include an internet, BtoB, Infomercial, and community marketing campaign that will encourage and educate consumers to the uses and benefits of the NuEarth Product Lines.  Part of our marketing strategy is to target more of a general consumer audience, who don't necessarily have a technical understanding, so we are looking to make our Web sites more approachable."

NuEarth will launch a competition to create a 30-second retail based ad for AquaSolv with prizes being awarded for the best videos at the end of the campaign.  The competition will be open to everyone but will be particularly targeted at film students.  "You will have real people telling you about how AquaSolv and our new Cleaners and Paint Strippers work and perform -- what's cool and great," said Bufalinio.  "The focus of the video ad will be on the launch of AquaSolv on a retail basis with several major retail distributors in early 2011."  

"In addition to the consumer campaigns, NuEarth is also hoping to improve its consumer focus by launching a consumer-oriented Web site in the near future which will eventually be the main entry point for the NuEarth organization," Bufalinio said.

NuEarth is a company dedicated to bringing to market "Clean Solutions to Complex Problems" by offering a wide range of biodegradable, environmentally friendly products and technologies that will substitute for many of the hazardous chemicals commonly used all over the world.  For information about NuEarth and its product offerings visit us on the web at www.nuearthcorp.com.

This press release contains forward-looking statements regarding NuEarth within the meaning of Section 27A of the Securities Act of 1933 as amended, as such, may involve risks and uncertainties. Such statements are based on management's current expectations and cannot be guaranteed.  The forward-looking statements discussed in this release may not occur and actual results could differ materially as a result of known and unknown risk factors affecting NuEarth.  Forward-looking statements speak only as of the date on which they are made and NuEarth undertakes no obligation to publicly revise any forward-looking statement based on the result of new information, future events, or otherwise.

SOURCE NuEarth Corporation

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