NSHMBA Becomes Latest Prominent Association to Sponsor Hispanic PR & Social Marketing Conference

DALLAS, April 6 /PRNewswire/ -- The National Society of Hispanic MBAs (NSHMBA) has joined as a national marketing sponsor of the Hispanic PR & Social Marketing Conference (www.hispanicprconference.com) being organized by the Hispanic Public Relations Association (HPRA) and the Hispanic PR Blog in Dallas, May 10-12, 2010.  

As part of its sponsorship, NSHMBA will actively promote the conference to its members and NSHMBA members will get a discounted rate of $425 to attend the conference.  

"We're proud to partner with NSHMBA because they are one of the nation's leading Hispanic business organizations," said Manny Ruiz, conference organizer and co-publisher of the Hispanic PR Blog. "Our conference will provide NSHMBA members with the ultimate crash course on what does and doesn't work when marketing to Hispanics through PR and social media."

Additionally, the partnership represents another strategic alliance that NSHMBA is cultivating as it steps up outreach and elevates the organization's impact across the country. The organization's Interim CEO, Steve Ramos, says this is another flag on the NSHMBA playing board.

"As an organization, we've never been more pervasive in our endeavors to heighten the value of Hispanics in professions and academia," said Ramos. "Our alliance with the Hispanic Public Relations Association and the Hispanic PR Blog is yet another example of our types of organizations' fortitude and drive to position the Hispanic community as a viable, worthy and fruitful element within the working and educational classes. We couldn't be more proud to have our name attached to Hispanic PR Conference."

Conference Highlights:

• More than 24 sessions, keynote presentations and panels, razor-focused on best practices in Hispanic public relations and social marketing. Ten sessions focus on marketing to Hispanics through social networking strategies, and five on marketing to new generation Latinos. Two sessions focused on how corporations and other organizations can be more effective in the field of diversity.

• More than 60 speakers spanning the corporate, government, non-profit and agency worlds of Hispanic public relations and social media.

• A stellar exhibition area featuring companies and services that is relevant to communicators in the fields of Hispanic marketing and PR.

The conference is being sponsored by the Public Relations Society of America (PRSA), Southwest Airlines, McDonalds, Fleishman, Ketchum, VPE Public Relations, the Jeffrey Group, the W.K. Kellogg Foundation, RL Public Relations, Telenoticias, Hispanic Communications Network, PR Newswire, the Zocalo Group, Comerica Bank, Cision and the Dallas Conventions and Visitors Bureau. 

For more information on the Hispanic PR & Social Marketing Conference, visit www.hispanicprconference.com or contact show director, Ray Bianchi, at [email protected] or contact via phone 305 600 4878. You also may subscribe (http://www.twitter.com/HispanicPR) to conference-related "Tweets"; the Twitter hash-tag for the conference is #HPRConf.

About the National Society of Hispanic MBAs

The National Society of Hispanic MBAs (NSHMBA) was created in 1988 as a non-profit organization. Widely known as the "Premier Hispanic Organization," NSHMBA serves 32 chapters and over 8,000 members in the U.S. and Puerto Rico. It exists to foster Hispanic leadership through graduate management education and professional development. NSHMBA works to prepare Hispanics for leadership positions throughout the U.S., so that they can provide the cultural awareness and sensitivity vital in the management of the nation's diverse workforce.

About the Hispanic Public Relations Association (HPRA)

HPRA (http://www.hpra-usa.org/) was founded in 1984 as a non-profit organization to establish a network of Hispanics employed in the public relations profession. HPRA has more than 250 members representing public relations, marketing and advertising professionals from agencies, government, non-profit and corporate companies. HPRA is dedicated to the advancement of Hispanic professionals and provides educational seminars and workshops throughout the year. The organization has awarded more than $220,000 in scholarships to Latino students pursuing a career in communications during the last 25 years. HPRA strives to be a resource for communications professionals and for those seeking insights into the Hispanic market.

About the Hispanic Public Relations Blog

Founded by multicultural public relations veterans Manny Ruiz, former CEO of Hispanic PRWire, and Angela Sustaita-Ruiz, formerly of Hispanic Media Trainers, LLC, the Hispanic PR Blog (http://www.hispanicprblog.com/) is the public relations industry's premier source for news and views focused on Hispanic public relations and social media marketing. The blog and its accompanying daily newsletter, Hispanicize, feature columns, stories, white papers, job postings, calendar events and more.  Hispanic Media Trainers, LLC, is also the parent company of the Hispanic Public Relations & Social Marketing Conference (http://www.hispanicprconference.com/).

SOURCE Hispanic Public Relations Association

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