Now You Can Get Urshuz Online Thanks to Shopatron

SAN LUIS OBISPO, Calif., Oct. 18, 2011 /PRNewswire/ -- Men seeking the perfect casual shoe, slider or flip-flop can now build their own custom shoe online at Urshuz.com. And thanks to retailer-integrated eCommerce provider, Shopatron, they can purchase their customized "shuz" online and have them delivered. They simply choose an upper (from 23 styles) and a sole (from 7 color options), add them to their cart and away they go.

(Logo: http://photos.prnewswire.com/prnh/20101109/SHOPATRONLOGO)

But there's more to the story: not only are Urshuz shoes customizable, they are interchangeable. If a customer gets tired of the bright green sole (one of their most popular), they can just switch it out for the more conventional black or brown sole. The switch only takes a couple minutes, and with the ease of online ordering, customers can change styles on the fly.

Urshuz joins 20 other footwear brands using Shopatron's patent-pending eCommerce platform that allows them to sell online, and send those sales to their retailers for delivery to the customer. This retail-integrated eCommerce model, which allows all orders completed on a manufacturer website to be fulfilled by a brand's local dealers, has been quite successful in the footwear industry. In the first three-quarters of 2011, same store sales for Shopatron-enabled footwear companies increased 30% over the same period the previous year. In addition to opening up a new online sales channel, Urshuz is exposing its brand to the 1,600 footwear retailers that currently fulfill orders on Shopatron with the goal of further expanding their retail footprint.

"Urshuz produces a wonderful, innovative product and is a company poised for growth," says Mark Grondin, Shopatron SVP of Marketing. "Like many other young companies that launched with Shopatron early on, we expect to see substantial growth in both their online and retail sales in the coming years. Shopatron is the best way for a company to use online sales to promote retail distribution."

Urshuz Marketing Director, Melanie Morier, added, "We chose Shopatron for two big reasons. Not only do they allow us to sell online without negatively affecting our retail partnerships, but they actually help us grow our retail distribution because of their existing relationships with retailers that may not yet have heard of us."

For more information about Shopatron, visit ecommerce.shopatron.com or call 866-625-5050.

About Urshuz

Urshuz gives consumers the freedom to customize their footwear with interchangeable, durable, eco-friendly options. Founded in 2010 through a partnership between renowned shoe designer Grant Delgatty and Momentum Distribution, Urshuz designs, produces and sells Urshuz interchangeable shoes. To learn more and buy online, visit www.Urshuz.com.

About Shopatron

Founded in 2001, Shopatron is the only eCommerce solution in the world that can drive more online sales while, at the same time, increasing a company's sales through the retail channel. Working with over 1,000 brands and 18,000 retail partners across more than 35 industries, Shopatron offers an innovative and flexible approach to eCommerce that matches the unique needs of branded manufacturers and multi-channel retailers.

With Shopatron's eCommerce solution for brands, Coex Freedom, manufacturers sell on their website and send orders to their retail partners for fulfillment. This solution eliminates channel conflict, builds retailer relationships, grows distribution and increases overall sales for the brand. Shopatron's distributed order management model also enables in-store pickup to drive foot traffic into brick-and-mortar locations for additional services and add-on sales.

Shopatron clients include top brands such as Louisville Slugger, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, American Tire Distributors and Sport Chalet. The company is headquartered in San Luis Obispo, Calif.

SOURCE Shopatron, Inc.