Now Is the Time to Manage Your HR Brand, Says McLean & Company

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Mar 16, 2022, 16:19 ET

TORONTO, March 16, 2022 /PRNewswire/ - McLean & Company, the trusted partner of HR and leadership professionals globally, has published a new guide to training HR leaders to build and improve HR's perception in the organization. This timely research blueprint will allow HR leaders to increase the visibility of HR within the organization by creating and conveying a compelling HR brand.

Brand is simply the story people tell about a team, department, or individuals on the team. An organization's HR function has a brand in employees' minds. If HR does not actively manage it, it will be shaped by whatever happens in the organization that HR has no control over. HR teams can sometimes start at a disadvantage because they could be working under preconceived notions that they are the "police" or "law enforcement" force. That makes it even more important for them to actively manage their brands.

While perceptions of HR effectiveness continue to grow, according to McLean & Company's 2022 HR Trends Report, the gap in perceptions of HR effectiveness between HR and non-HR respondents remains significant. Across the board, with the exception of fostering an environment of DEI, non-HR respondents see HR as much less effective than HR respondents. This gap may indicate a lack of understanding about HR's role. If left unaddressed, this gap could widen and present more of a threat to HR teams.

In the newly released guide by McLean & Company, HR leaders can use the framework to understand the process of how to recognize the perception people share about HR in the organization, develop a mission statement for the teams that articulates the value proposition, and communicate with stakeholders strategically and effectively.

To learn more about McLean & Company and to download all the latest research, visit hr.mcleanco.com and connect via LinkedIn and Twitter.

Media professionals are encouraged to register for McLean & Company's Media Insiders program for more research and insights. This complimentary program provides unrestricted, on-demand access to HR, IT, and software industry content and the ability to speak with subject matter experts from a group of more than 200 research analysts and thought leaders. To register for access, contact [email protected].

Supporting Resources

Download the full Manage Your HR Brand research guide.

About McLean & Company
Through data-driven insights and proven best-practice methodologies, McLean & Company offers comprehensive resources and full-service assessments, action plans, and training to position organizations to meet today's needs and prepare for the future.

McLean & Company is a division of Info-Tech Research Group.

SOURCE McLean & Company