LOS ANGELES, Dec. 7, 2018 /PRNewswire/ -- Last week, ZAFUL just ended the online activities for Cyber Monday and started to enter a new round of campaign preparation -- Christmas. Looking back on this November, three mega shopping festivals sweeping the global internet in a row brought ZAFUL huge attention and sales growth, reaching an unprecedented record in both popularity and sales revenue.
Team members behind the scenes
Double 11, also known as Singles' Day, is now the world's biggest online sales event and this year's total was more than Black Friday and Cyber Monday's totals combined, according to Bloomberg. In early October, ZAFUL's team started working on the campaign planning, technology support and testing.
Tracy, a veteran makeup artist in ZAFUL, disclosed that she had been busy working for those big shopping festivals for a whole month. Sometimes, she needed to work till 12 at night to finish the shooting for important banners. These are the crucial part for online marketing materials applied across ZAFUL's website pages, app, posters, etc. "Compared with November last year, the work volume for fashion shooting almost doubled. We are producing almost 200 looks daily when it comes to the busy seasons," Tracy said.
Technology innovation is the highlight
If Double 11 is the warm-up, Black Friday and the Cyber Monday are definitely the climax of the whole month. With 50% sales growth rate in Double 11, all the online activities and interactive games built up the shopping atmosphere little by little and popularity climbed exponentially with a 325% and 375% growth rate respectively in Black Friday and Cyber Monday. The highest sales for a single item - a fluffy winter coat - reached 40k pics and the daily sale peak was 4 times higher than that of just one month prior.
Jacinda Long, Event Manager of ZAFUL, shared some of the campaign details during November, and technological innovation is one of the highlights that had been introduced to support the system and boost work efficiency. An intelligent selection system and custom event builder system played a crucial role in the team. "Now the games and coupon-snatching activities online can be automatically built based on our marketing objectives, which saves massive amounts of time and energy," Jacinda said.
According to the statistics in November, ZAFUL gained 400 million impressions on social platforms, and another 300 million in website traffic. Valuable techniques have been recorded and will be enhanced and applied in the future. The attention to single items and the instant response system is the key to trigger and maintain high sales while website festival atmosphere building is also indispensable to both branding and sales.
About ZAFUL
Founded in 2014, ZAFUL is devoted to providing trendy and cost-efficient fashion-related products for all the young women worldwide. In 2018, ZAFUL was ranked 34th in Top 50 China Export Brands by BrandZ, the world's largest brand equity database. So far, ZAFUL has acquired 10 million registered users online with 18 million monthly active users on average, covering consumers in over 180 countries. ZAFUL's vision is to become the leader in online fast fashion.
SOURCE ZAFUL
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