Nothing Laborious About This! Zumba® Fitness Teams With Live Nation To Bring First-Ever, Open-To-The-Public Fitness-Concert Events™ To Midwest Labor Day Weekend

Zumba® Co-Founder Beto and Celebrity Zumba® Instructors Join Live Musicians on Stage for the Debut of the Acclaimed Zumba Fitness-Concert™ Phenomenon in Chicago (Aug. 31), Columbus (Sept. 1)

News provided by

Zumba Fitness

Jun 05, 2013, 02:11 ET

MIAMI, June 5, 2013 /PRNewswire/ -- For the first time ever, Zumba Fitness®—the global, multimedia brand that fuses fitness, entertainment and culture into a dance-party lifestyle—is teaming up with Live Nation to bring its world-renowned Fitness-Concert™ to the public. Led by Zumba co-founder Beto and celebrity Zumba instructors from all over the world, this ultimate interactive fitness-party—complete with high-tech, visual explosions of color, live music performances and contagious choreography—is set to hit Chicago, IL, on Aug. 31 and Columbus, OH, on Sept. 1, with two shows in each city. Tickets are now on sale via zumba.com/fitnessconcert.

(Photo: http://photos.prnewswire.com/prnh/20130605/NY26200 )

The Zumba Fitness-Concert™ concept originally gained popularity (and YouTube hits galore) as a highlight event of the company's annual Zumba Instructor Convention, open only to members of the Zumba Instructor Network (ZIN™). The concerts are a perennial sell out, with up to 8,000-plus attendees, and are now officially open to the public. Concert-goers now have the opportunity to experience the famous world rhythms and contagious choreography that attract 14 million Zumba participants across more than 185 countries every week.

"Participating in a Zumba Fitness-Concert is the ultimate Zumba experience -- the energy is incredible!" said Alberto Perlman, Zumba Fitness co-founder and CEO. "By partnering with Live Nation, Zumba instructors and the general public can now experience together the exhilaration of the Fitness-Concert while promoting healthier lifestyles. Indeed, the passion and enthusiasm of Zumba participants is second to none, and that's going to be on full display in the Midwest this Labor Day Weekend."

Tickets for the Zumba Fitness-Concert™ events cost $40 for each of the below shows:

Aug. 31 – Navy Pier – Chicago, IL

4:00 PM
8:00 PM

Sept. 1 – Columbus Convention Center – Columbus, OH

4:00 PM
8:00 PM

To purchase tickets and for more information about the first ever Zumba Fitness-Concerts open to the public, please visit zumba.com/fitnessconcert. Click here for a sneak peak experience of a Zumba Fitness-Concert. For general information about Zumba Fitness or to experience a live class, visit zumba.com.

About Zumba® Fitness, LLC

Zumba^® Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout. Coined "fitness-parties," Zumba classes blend upbeat world rhythms with easy-to-follow choreography, which provide effective, total-body workouts. Founded in 2001, the company is now the largest branded fitness program in the world -- reporting more than 14 million weekly class participants, in over 140,000 locations, across more than 185 countries. In addition to its original Zumba^® program, the company also offers a range of specialty classes, including Zumba Gold^®(for active older adults), Zumba^® Toning (body-sculpting class that uses maraca-like Toning Sticks), Aqua Zumba^® (the ultimate "pool party" workout), Zumbatomic^®(Zumba routines for kids), Zumba Sentao™ (chair-based Zumba class that strengthens, balances and stabilizes the core), and Zumba^® in the Circuit (a 30-minute workout that combines signature Zumba^® moves with circuit training at timed intervals). The Zumba^®fitness lifestyle is rounded out by the company's many consumer product offerings, including DVD sets, music collections, multi-seasonal apparel and footwear, video games, Fitness-Concert™ events and a lifestyle magazine. For more information about Zumba Fitness programs and products, or to find a live class, visit zumba.com and find us on Facebook and Twitter.

A quick note about the ZUMBA^® trademark

ZUMBA^® was coined by our company and is the brand name used to identify Zumba Fitness, LLC as the source of fun and effective fitness programs that combine easy-to-follow moves with invigorating world rhythms. When referring to our ZUMBA^® brand, we ask that you please help us protect the thousands of instructors worldwide who make their careers teaching ZUMBA^® classes by following these guidelines:

Please DO:

Capitalize the letter "Z" in our "Zumba" trademark or write with all capital letters, "ZUMBA";
Use the trademark to describe our services or products, for example "the ZUMBA® fitness program," "Zumba® class," "ZUMBA instructor," "Zumba® moves" etc.
Use the ® symbol on the right-hand shoulder of the word Zumba® (especially in headers and titles), and on first mention in paragraphs.

Please DO NOT:

Use Zumba as a verb--for example, do not write: "Once you Zumba, you'll be hooked."
Use Zumba as a noun--for example, do not write: "They were doing Zumba" or "Zumba is great."
Change the trademark--for example, do not write "Zumbamania" or "Zumbarina."

SOURCE Zumba Fitness