Northern Light Launches "Millie," The First Self-Service Market and Competitive Intelligence Portal Available Free on the Web

Industry-specific dashboards enable users to find market intelligence at a glance

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Jul 21, 2015, 08:40 ET

BOSTON, July 21, 2015 /PRNewswire/ -- Northern Light® today launched Millie™ (http://millie.northernlight.com), the first market and competitive intelligence portal available free on the web. Millie is structured as a series of industry-specific dashboards, making it easy to find useful information in a self-service environment. Each dashboard presents news headlines about major companies and industry topics, and graphics depicting significant industry trends.

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Millie will appeal to marketing professionals, strategic planners, corporate librarians, and business students in colleges and graduate schools.

Industries covered by Millie include information technology, life sciences, healthcare, financial services, energy, agribusiness, chemical, and food and beverage.

Information about each industry covered by Millie is updated continuously, drawing content from Northern Light Business News™, a business news repository comprising 40,000 stories per day from 6,300 business- and technology-focused online news sources. Millie also features Northern Light's text analytics application, MI Analyst™, which enables users to drill down into all content linked within a dashboard to identify critical business concepts, such as competitors and business strategies. Northern Light's robust search technology optimized for strategic business analysis is also embedded within Millie.

"Millie puts Northern Light's expansive research portal functionality on full public display, so business researchers across a range of industries can benefit from it free of charge," C. David Seuss, Northern Light's CEO, said. "Senior executives and 'millennials' alike often prefer a dashboard-style display of information, so we think Millie will be a popular resource for many business professionals who prefer a browse-to-content experience rather than a search process."

Seuss continued, "Today's business professionals don't have the time to slog through thousands of search results. They just need the good stuff fast. Northern Light's staff of online researchers has found and organized the information on each of Millie's industry dashboards, so users can absorb the intelligence quickly."

Millie can be accessed free on the web at http://millie.northernlight.com.

Northern Light is best known for its SinglePoint™ strategic research portals, which large enterprises deploy to provide employees single-search access to and analysis of internal primary and licensed secondary market research content, relevant social media postings, and business news. Special content sets available from Northern Light for integration into SinglePoint portals include industry-optimized business news, life sciences conference abstracts and posters, and IT industry analyst blogs and tweets. Virtually any research that a company creates or licenses also can be integrated into SinglePoint. Mille is an online demonstration of the SinglePoint platform using business news as the sample content set.

About Northern Light
Northern Light has been providing strategic research portals, business research content, and search technology to global enterprises since 1996. Northern Light's current clients include Fortune 100 leaders across multiple industries such as information technology, pharmaceuticals, telecommunications, and life sciences. Headquartered in Boston, Massachusetts, Northern Light has unique content aggregation partnerships with more than 150 of the world's leading syndicated technology and industry research publishers, and is a charter member of the Center for Complex Systems and Enterprises at the Stevens Institute of Technology.

Media Contacts:
Sheri Larsen
Northern Light Group LLC
(617) 674-2074 ext 6
Email

David Domeshek
Domeshek Strategic Communications
(508) 873-7068
Email

SOURCE Northern Light