Northern Light Launches 'Dashboard' Tool for SinglePoint Strategic Research Portals

Dashboard presents business insights to key audiences at-a-glance

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Mar 07, 2011, 09:00 ET

CAMBRIDGE, Mass., March 7, 2011 /PRNewswire/ --Northern Light (www.northernlight.com) today announced the availability of a "dashboard" tool for its SinglePoint™ strategic research portals, which lets organizations immediately publish specific content on time-sensitive strategic topics for audiences whose focus needs to be on tasks other than research.

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SinglePoint dashboards provide executives a snapshot of key information needed to make business decisions, and to stay current on developments in their company and industry sector.

"Most organizations have a few 'power researchers' but many high-profile consumers of research," said C. David Seuss, Northern Light's CEO. "A SinglePoint dashboard is a powerful tool to help research professionals serve their organization by making top-line findings instantly accessible and digestible to a broad audience."

SinglePoint dashboards complement Northern Light's SinglePoint strategic research portal, the only turnkey enterprise search application that provides centralized search, analysis, and access for diverse sources of internal, external, and licensed market intelligence. SinglePoint portals are used by many of the world's leading research-driven companies in IT, telecommunications, pharmaceutical, financial services and other industries for competitive intelligence and market research, strategic planning, product development, marketing, and sales.

A SinglePoint dashboard can be designed to instantly publish and highlight breaking news and research on key horizontal business concepts, such as markets, products, thought leaders, customers, competitors, and financial results. It also can be configured for industry-specific topics, such as therapeutic areas and diseases, which would be important to pharmaceutical companies. Each dashboard can present multiple headline feeds and publish strategic information, key links, charts and images.

The SinglePoint dashboard tool offers a set of features that simplifies design and administration of one or more dashboards within an organization. For example, the dashboard tool lets administrators:

Create and highlight saved searches and organize them in an expandable accordion menu;
Publish key research findings, links to important resources, important graphs and charts, or embed flash objects; and
Include headlines covering multiple high-priority business topics and industry issues.

One dashboard comes standard with each SinglePoint portal. A SinglePoint portal can optionally include multiple dashboards optimized for specific executives, business units, product lines, sales teams or research areas. These individual dashboards can be shown or hidden based on user information like title, country, or employee code. Northern Light can create dashboards based on an organization's business requirements and maintain the content and searches to make sure the information published is always complete and up to date. Administrators can still make changes on the fly as required.

About Northern Light

Northern Light has been providing strategic research portals, business research content, and search technology to global enterprises since 1996. Northern Light's current clients include Fortune 100 market leaders in information technology, pharmaceuticals, telecommunications, energy, financial services and insurance, transportation, retailing, and electronics. Headquartered in Cambridge, Massachusetts, with a development center in St. Petersburg, Russia, Northern Light Group LLC is a profitable, privately-held, self-funded company with more than 50 employees.

SOURCE Northern Light