North Highland to Speak on Multichannel Strategies at National Pharma Summit

Elizabeth Searcy and Peter Lammers to present at eyeforpharma

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Apr 15, 2014, 11:37 ET

ATLANTA, April 15, 2014 /PRNewswire/ -- Global consulting firm North Highland is pleased to announce that two of its senior level marketing strategy and multi-channel engagement life sciences experts will be speaking at the 12^th annual eyeforpharma Philadelphia summit being held on April 15 and April 16. eyeforpharma brings together the life sciences and health care professionals to learn, share and advance the industry.

Elizabeth Searcy, Vice President of Sparks Grove, a division of North Highland, and Peter Lammers, North Highland Life Sciences consultant and multi-channel expert, will co-present a session on accelerating multi-channel maturity within the industry as well as actionable insights to leverage and optimize various multichannel programs. As part of the discussion titled "What's Banking Got to do With Pharma," Searcy and Lammers will utilize North Highland's unique vantage point as a strategic convener between industries to share lessons learned from the changing financial services industry to help pharma leaders produce high performing, customer-centric multichannel strategies.

"The Financial Services industry has experienced transformation in recent years; as a result of these changes, customer engagement strategies shifted from traditional one-way marketing models to a two-way transaction. Customers can click on a website or touch a mobile device to learn more, run simulations, complete a transaction or get advice," said Searcy. "As the life sciences industry continues to experience its own evolution, parallels can be made to help companies aptly tell their great stories of how they are engaging with those whose lives can be helped by the work pharma companies are doing."

Times have changed, and customers no longer follow singular paths. The multi-channel journey has evolved, and multiple paths are now being used instead. Standards for a consistent experience have never been higher, and the need to invest in this experience is vital for companies to survive.

"Delivering a seamless and personalized two-way dialog with various types of customers is not easy. The challenges of understanding the customer needs, having content readily available and integrating field and marketing channels are similar challenges between pharmaceutical and financial services," said Lammers. "Our goal is for pharma leaders to walk away from the presentation with applicable learnings and ideas from another industry sector on how they can accelerate their multichannel delivery."

The 12^th annual eyeforpharma summit aims to prepare the industry with tools to survive the new health economy and embrace commercial change to become customer-centric and deliver outcomes. More than 400 life sciences and healthcare professionals are expected to attend to learn, share, collaborate and innovate for a better future.

"With vast experience across industries, we are able to connect the dots and share practical tools with seamlessly integrated solutions. This encompasses our core consulting capabilities and the expertise of our marketing strategy and creative division Sparks Grove, which helps tackle problems and makes a real difference to business," said Mike Keenan, Vice President and Life Science Lead at North Highland. "We are excited to be part of this forward-looking event and appreciate the opportunity to collaborate for continued advancement of the life sciences and health care industry."

About North Highland

North Highland is a global consulting firm with a proven record of enabling great returns on our clients' investment. Our high-caliber consultants offer deep experience and expertise across many diverse industries and service areas.

We specialize in solving tough business challenges, being easy to work with, and nurturing long-standing relationships with the most recognizable brands in the world. Ask any of our clients, and they'll tell you. For more information, visit our website at northhighland.com or follow us on Twitter @northhighland or facebook.com/northhighland.

North Highland is a proud member of Cordence Worldwide, a global management consulting partnership. Learn more at www.cordenceworldwide.com.

About Sparks Grove

Sparks Grove is a strategy and creative firm that provides marketing, communication, digital and design services. Our uncommon union of strategy and creative solves complex business problems for many of the world's leading brands. A division of global consulting firm, North Highland, Sparks Grove delivers clients fresh ideas that invigorate their brands and resolve pressing business challenges.

For more information, please visit our website at sparksgrove.com or follow us on Twitter @sparksgrove or facebook.com/sparksgrove.

About eyeforpharma

A leading global source of information for the pharmaceutical industry, eyeforpharma's reputation is built on quality, in-depth conferences that have distinguished themselves from competitors by the depth and breadth of research they put into each conference to ensure it is covering the hottest and most pertinent issues of the industry.

Visit www.eyeforpharma.com to find out more.

Contact: Danielle Marone, 407-285-7155

SOURCE North Highland