North America Smart Home Lighting Markets Report 2019: Smart Home Voice Assistants, Mass Market Retailers' Smart Lighting Investments Driving Growth

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Jul 22, 2019, 08:45 ET

DUBLIN, July 22, 2019 /PRNewswire/ -- The "North America Smart Home Lighting: Smart Bulbs, Light Strips, Lamps & Fixtures" report has been added to ResearchAndMarkets.com's offering.

North America unit shipments for smart bulbs, lamps, fixtures and light strips will increase 12X in the next five years. Major drivers include: a strong US economy, smart home voice assistants, mass market retailers' smart lighting investments as well as hub-less solutions using Bluetooth or WiFi with a low-cost entry point.

For this report, the author conducted phone-based and in-person interviews and surveys in July/August 2018 and again in May/June 2019. This includes hundreds of retail stores such as Home Depot, Lowe's, Walmart, Target, Bed Bath & Beyond, Best Buy, Apple Stores, Ace Hardware and True Value. The author also conducted surveys with 6,600 smart home consumers through June of 2019.

The author's Q2 2019 survey with smart bulb buyers found that 77% purchased their first smart bulb within the past year. Current smart bulb buyers are planning an average of 5.7 additional smart bulbs over the next two years. However, 1 in 4 have returned at least one smart bulb over the past two years and 30% indicate that it was moderately difficult to nearly impossible to install their smart bulb.

Mass Market Strategies

Our research has uncovered significant smart lighting channel growth and consumer demand in the North America market. Voice assistants such as Amazon Alexa and Google Assistant have simplified the technical complexity of deploying and configuring smart home devices. This is illustrated by C by GE's seamless integration with Google Home Mini that is hub-less and hides the user from the pain point of network integration.

This report analyzes these developments, evaluates the market leaders and innovators, and uncovers the user requirements and technology gaps for mass market smart lighting adoption.

Research Scope

This report is based on extensive surveys and interviews across the whole smart lighting ecosystem with nearly 7,000 individuals-- analyzes the North America residential smart lighting market specifically for smart bulbs, light strips, lamps and fixtures.

Investigations include the following:

235 US retail sales reps for 9 chains: Home Depot, Lowe's, Walmart, Target, Bed Bath & Beyond, Best Buy, Apple Stores, Ace Hardware and True Value
850 mass market consumers and recent home buyers
750 smart light bulb buyers
5,000 early adopting smart lighting consumers
70+ interviews with leading lighting manufacturers, home builders, smart home platforms, chipset suppliers, industry alliances and professional home lighting installers.

Key Topics Covered:

1. Executive Summary

Report Scope
Methodology

2. Ecosystem

Adoption Trends
Features Preferences
Retail Channels
Professional Installers
Home Builders
The Value System
Lighting Manufacturers
Smart Bulb & Lamp Innovators
Consumer Product Ratings

3. Market Size Forecast Totals

Units by Product Segment
Revenues by Product Segment
Average Sale Prices
Units by Channel
Revenues by Channel
Units by Color Type
Revenues by Color Type
Units by Technology

4. Smart Bulb Forecast Totals

Units by Product Segment
Revenues by Product Segment
Units by Color Type
Revenues by Color Type
Average Sale Prices
Units by Channel
Revenues by Channel
Units by Technology

5. Distribution Channels

Amazon
Channel Trends
Market Size Forecasts
Units by Product Segment
Revenues by Product Segment
Units by Color Type
Revenues by Color Type
Electronics Stores
Home Center
Mass Market
Professional Installers

6. Survey Results

Trends
Mass Market Strategies
Survey Overview

7. Smart Bulb Buyers - Experience

Key Findings
Demographics
Purchasing Trends
Popular Brands
Preferred Pricing
Installation

8. Smart Bulb Buyers - Preferences

Key Findings
Demographics
Purchasing Preferences
Preferred Features
Channel Preferences

9. Early Adopter - General

Key Findings
Demographics
Adoption Trends
Features
Channels

10. Early Adopter - Features

Key Findings
Demographics
Integration
Features

11. Early Adopter - Channels

Key Findings
Demographics
Overall Preferred Channel
Online Chain Preferences
Brick-and-Mortar Channels

12. Recent Home Buyers

Key Findings
Demographics
Home Builder Packages
Brands
Planned Smart Lighting
Concerns

13. Early Majority Consumers

Key Findings
Demographics
Adoption Trends
Popular Brands
Preferred Pricing
Installation

Companies Mentioned

ADT
Alarm.com
Amazon
Analog Devices
Apple HomeKit
Apple Stores
Arrayent
AT&T
Ayla Networks
Bed Bath and Beyond
Belkin
Best Buy
Brookfield Residential
California Home Builders
Castle Rock
Comcast
Control4
Cree
Crestron
Cypress
DR Horton
Eastwood Homes
Eufy
Eve Home
Feit Electric
Flux/Magic Light
Fry's
GE Lighting
Geeni
Globe Electric
Google Nest
Highland Homes
Hive
Home Depot
KB Homes
LEDVance
Leedarson
Lennar
LIFX (LiFi Labs)
Lowe's
Marvell Technology Group
Meritage Homes
Merkury Innovations
Microchip Technology
Microsoft
Nordic Semiconductor
NXP Semiconductors
Pardee
Pasadera
Premier Builders
Pulte
Qorvo
Qualcomm
Renesas
Roderick house
Ryan Homes
Samsung
Samsung SmartThings
Seeno
Sengled
Shumacher Homes
Signify
Silicon Labs
STMicro
Target
TCP
Texas custom Homes
Texas Instruments
Toll Brothers
TP-Link
Trinity Homes
Vantage Controls
Verizon
Vivint
Walmart
Wink

For more information about this report visit https://www.researchandmarkets.com/r/7k9o68

Research and Markets also offers Custom Research services providing focused, comprehensive and tailored research.

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Research and Markets
Laura Wood, Senior Manager
[email protected]

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