North 6th Agency Reveals Six Most Influential Business Deals Of 2013

Panel of business executives, media influencers and analysts weigh in with rankings of business deals that captured the most headlines of 2013

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North 6th Agency

Dec 17, 2013, 10:00 ET

NEW YORK and SAN FRANCISCO, Dec. 17, 2013 /PRNewswire/ -- North 6^th Agency (N6A), an award-winning communications agency based in New York City and San Francisco, announced today the results from the Business Deals category, classified as mergers & acquisitions, IPOs or major buyouts, in its first annual '6 on 6' program.

As part of the '6 on 6' program, N6A assembled a panel of business executives, media influencers, well-respected analysts and pundits with expertise across the business spectrum. N6A then solicited feedback and insights from the panel and asked them to rank the top six most influential stories of the year within the category.

Final results of the N6A '6 on 6' business deals category are as follows:

Yahoo purchasing Tumbler for $1.1 billion
Liberty Global's $23 billion acquisition of Virgin Media
Comcast acquiring 49 percent stake in NBC Universal from General Electric
Twitter announcing IPO
American Airlines $11 billion merger with US Airways
Berkshire Hathaway and 3G Capital's $28 billion buyout of CPG giant H.J. Heinz Co

The Business Deals category is the fourth of six categories that N6A is announcing this month. Last week, N6A unveiled its top media and publishing stories which can be found at this link. Rankings of the two remaining categories -- Brand Advertising/Marketing, and Brand Crises-- will be revealed on a weekly basis until the final week of 2013. The full schedule of category announcements is as follows:

Week of November 25th: Mobile
Week of December 2nd: Energy Industry
Week of December 9th: Media/Publishing Industry
Week of December 16th: Business Deals (M&As, IPOs, etc.)
Week of December 23rd: Brand Crises
Week of December 30th: Brand Advertising/Marketing

"With the sheer volume of M&A and IPO activity that took place in 2013, this was by far one of the most difficult '6 on 6' categories for our panelists to rank," said Matt Rizzetta, President and CEO of N6A. "Between Twitter's IPO, Yahoo's mega acquisition of Tumbler, H.J. Heinz's sale to Berkshire Hathaway and American Airlines merger with US Airways, the M&A and IPO market captured headlines on a daily basis, and in all types of publications above and beyond the business press."

For more information on N6A please visit www.n6a.com and follow N6A on Facebook, LinkedIn and Twitter. To be added to the distribution list for any category in the '6 on 6' program in the future please email [email protected].

About North 6^th Agency (N6A):
North 6th Agency, Inc. (N6A) is an award-winning brand communications agency based in New York City and San Francisco. Since launching in 2010, N6A has grown its customer base to include more than 20 leading and emerging companies from a wide range of industries, including B2B, technology, consumer services, energy, healthcare, finance, and professional services. N6A has been awarded several prestigious industry recognitions, including Top 50 Fastest-Growing PR Firm by O'Dwyer's, a winner of the Summit International Award for Marketing Effectiveness, a finalist for PR News' Marketing Leader of the Year, and the Golden Bridge PR Agency of the Year, among other honors.

About the N6A '6 on 6' Program:
N6A created the '6 on 6' program to help determine the most influential stories that defined 2013 across categories relevant to the industries that N6A services and has expertise, including technology, B2B, energy, consumer goods, finance, and publishing. As part of the program, N6A identified a list of several stories that captured headlines and were influential to each category over the past year. N6A then polled a group of business executives, media influencers, well-respected analysts and pundits with expertise across each category, and asked them to rank the top six stories in order of influence. To qualify as a panelist, each individual was deemed impartial to the companies listed within each category he/she participated in. The panelist could not be employed by, or compete with, a company that is indexed as one of the top stories in a category. The results of the rankings are representative of the average of the total sum of votes from each participant.

Media Contact:
North 6th Agency, Inc.
[email protected]
212-334-9753

SOURCE North 6th Agency