North 6th Agency Reveals Six Most Influential Advertising And Marketing Headlines Of 2013

Panel of advertising/marketing business executives, media influencers and analysts weigh in with rankings of the six most influential stories of 2013

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North 6th Agency

Jan 02, 2014, 10:00 ET

NEW YORK and SAN FRANCISCO, Jan. 2, 2014 /PRNewswire/ -- North 6^th Agency (N6A), an award-winning communications agency based in New York City and San Francisco, announced today the results from the Brand Advertising/Marketing category in its first annual '6 on 6' program.

As part of the '6 on 6' program, N6A assembled a panel of business executives, media influencers, well-respected analysts and pundits with expertise across the advertising and marketing industry. N6A then solicited feedback and insights from the panel and asked them to rank the top six most influential stories of the year within the category.

Final results of the N6A '6 on 6' Brand Marketing/Advertising category are as follows:

Kmart: Ship My Pants commercial.
Cheerios: Interracial family commercial.
Jay-Z/Samsung: Magna Carta advertising campaign.
Coca-Cola: Share a Coke campaign.
AT&T: Little kids commercials.
Justin Timberlake: 20/20 Experience marketing campaign.

The Brand Advertising/Marketing category is the final of six categories that N6A announced for its '6 on 6' program. Last week, N6A unveiled its top Brand Crises of 2013. Rankings of other categories -- including Energy Industry, Media/Publishing, Brand Advertising/Marketing, Brand Crises, and Business Deals – have been revealed on a weekly basis, over the past six. The full schedule of category announcements was as follows:

Week of November 25th: Mobile
Week of December 2nd: Energy Industry
Week of December 9th: Media/Publishing Industry
Week of December 16th: Business Deals (M&As, IPOs, etc.)
Week of December 23rd: Brand Crises
Week of December 30th: Brand Advertising/Marketing

"When it came to advertising and marketing in 2013, the overarching theme was that brands leveraged social media and interactive elements in a more sophisticated and measurable way than ever before," said Matt Rizzetta, President and CEO of N6A. "While some brands such as Coca-Cola took a more traditional approach by relying on celebrity involvement, and others including Kmart took a more risque approach, the common theme for all was that social media was leveraged to add another dimension to their campaigns and to create a deeper connection between the brand and the consumer."

For more information on N6A please visit www.n6a.com and follow N6A on Facebook, LinkedIn and Twitter. To be added to the distribution list for any category in the '6 on 6' program in the future please email [email protected].

About North 6^th Agency (N6A):
North 6th Agency, Inc. (N6A) is an award-winning brand communications agency based in New York City and San Francisco. Since launching in 2010, N6A has grown its customer base to include more than 20 leading and emerging companies from a wide range of industries, including B2B, technology, consumer services, energy, healthcare, finance, and professional services. N6A has been awarded several prestigious industry recognitions, including Top 50 Fastest-Growing PR Firm by O'Dwyer's, a winner of the Summit International Award for Marketing Effectiveness, a finalist for PR News' Marketing Leader of the Year, and the Golden Bridge PR Agency of the Year, among other honors.

About the N6A '6 on 6' Program:
N6A created the '6 on 6' program to help determine the most influential stories that defined 2013 across categories relevant to the industries that N6A services and has expertise, including technology, B2B, energy, consumer goods, finance, and publishing. As part of the program, N6A identified a list of several stories that captured headlines and were influential to each category over the past year. N6A then polled a group of business executives, media influencers, well-respected analysts and pundits with expertise across each category, and asked them to rank the top six stories in order of influence. To qualify as a panelist, each individual was deemed impartial to the companies listed within each category he/she participated in. The panelist could not be employed by, or compete with, a company that is indexed as one of the top stories in a category. The results of the rankings are representative of the average of the total sum of votes from each participant.

Media Contact:
North 6th Agency, Inc.
[email protected]
212-334-9753

SOURCE North 6th Agency