North 6th Agency Launches "Root to Shoot" Fundraising Promotion For High-Scoring Iona Gaels This Season

Three pointers and 100 point games from sharpshooting Iona Gaels this season turn into donations for "Save the Skin" cancer awareness charity and Goal Club athletics support association.

News provided by

North 6th Agency

Sep 12, 2014, 10:31 ET

NEW YORK, Sept. 12, 2014 /PRNewswire/ -- North 6^th Agency (N6A), an award-winning communications agency based in New York City, today announced the launch of "Root to Shoot", a first-of-its-kind fundraising promotion in partnership with the Iona College athletics department for the 2014-15 Iona Gaels men's basketball season.

For every three point basket made by Iona men's basketball at home this season, N6A will donate $50. A digital graphic will be presented with a running tally of donations on the new state-of-the-art high-definition scoreboard in the Hynes Athletics Center, home of the Iona Gaels. Last season, the Gaels led the nation in three-point field goals with 10.24 per game and a total of 330 for the season.

N6A will also donate $1,000 for each time Iona hits the 100-point mark on its home floor this season. Known for their high-scoring offense, the Gaels have led the nation in scoring two of the past three seasons, and hit the 100 point mark on eight occasions during that time frame.

Donations will be divided equally between the Iona College Goal Club and the BlueRock Energy "Save the Skin" campaign.

"We're really proud to get behind this initiative, and we encourage others in the Iona family, as well as within Westchester County and the Greater Tri-State communities to support the cause," said Matt Rizzetta, CEO of N6A and Iona College alumnus. "Under coach Cluess Iona has indisputably been the most successful and exciting basketball program in the New York Metro area for years, and now fans have more than one reason to cheer as the Gaels keep making three pointers and hit triple digits on the scoreboard."

The Iona College Goal Club is an association of dedicated friends and alumni who support the college's 21 NCAA Division I teams, club sports and general athletics programs. Donations to the Goal Club provide the needed equipment, facility upgrades, team transportation and academic support services for Iona College's student-athletes.

BlueRock Energy's "Save the Skin" campaign was founded in 2014 by Phil Van Horne, President and CEO of N6A client BlueRock Energy, the premier provider of electricity, natural gas and green energy products to businesses and residents in New York State. Van Horne started the campaign in 2014 to raise awareness for skin cancer and to support the Melanoma Research Foundation after he was diagnosed with the disease and endured months of treatment.

"We are very grateful for the support from Matt Rizzetta and N6A through this exciting initiative," said Iona College Director of Athletics Rick Cole Jr. "It is the generosity of alumni like Matt that ensures the advancement and continued success of Gael Athletics. We are also looking forward to having a hand in supporting 'Save the Skin' and its efforts to fund Melanoma research. Two of the pillars of the culture within Iona Athletics are philanthropy and giving back to the community, and this campaign is a great demonstration of those principles."

Those interested in supporting this initiative as an extension donor should contact Iona College Senior Associate Athletic Director Matt Glovaski at [email protected].

To learn more about how you can get involved with BlueRock Energy's "Save the Skin" campaign please visit www.bluerockenergy.com/about-us/save-the-skin.

For more information on N6A, please visit www.n6a.com.

ABOUT IONA COLLEGE
Founded in 1940, Iona College is a four-year private coeducational institution of learning in the tradition of the Edmund Rice Christian Brothers and American Catholic higher education. It is a diverse community of learners and scholars dedicated to academic excellence and the values of justice, peace and service. Iona offers undergraduate degrees in liberal arts, science, and business administration, as well as Master of Arts, Master of Science and Master of Business Administration degrees and numerous advanced certificate programs. Iona College is the second largest private sector employer in New Rochelle, NY.

ABOUT NORTH 6TH AGENCY (N6A)
North 6th Agency, Inc. (N6A) is an award-winning brand communications agency based in New York City. Since launching in 2010, N6A has grown its customer base to include more than 20 leading and emerging companies from a wide range of industries, including BtoB, technology, consumer services, energy, healthcare and professional services. N6A has been awarded several industry recognitions, including being named a Top 20 Fastest-Growing Agency, Top 40 O'Dwyer's Ranking in the technology and New York City categories, Golden Bridge Agency of the Year Finalist, PR News Marketing and PR Leader of the Year, and has been selected as one of the best boutique agencies by multiple outlets.

ABOUT BLUEROCK ENERGY AND "SAVE THE SKIN"
BlueRock Energy is a privately held energy solutions company that provides electricity, natural gas and renewable energy products to more than 14,000 customers across New York State. The team at BlueRock provides businesses and residential customers with unique energy plans designed to keep it simple while reducing costs. The "Save the Skin" campaign was founded by BlueRock President and CEO Phil Van Horne in 2014 to raise awareness for skin cancer and to support the Melanoma Research Foundation after he was diagnosed with the disease and endured months of treatment.

Media Contact:
North 6th Agency, Inc.
[email protected]
212-334-9753

SOURCE North 6th Agency