Non-Profit Voolla.org Wins Year of Fathom Marketing Services

CLEVELAND, Feb. 26, 2014 /PRNewswire/ -- Fathom has selected Voolla.org to benefit from a year of services under the Fathom Gives Back Program in 2014. This program, introduced by Fathom in late 2013, will provide Voolla.org with a host of pro-bono digital marketing services (valued at $66,000 annually), including content creation, search-engine optimization, social media assistance, pay-per-click management and Google Analytics consulting.

"Voolla.org allows users to tap into their professional skills and talents in exchange for a donation to their charity of choice. Since they are in the business of helping others give back, it seemed like a natural choice for the Fathom Gives Back Program," said Matt Fieldman, Fathom senior account executive. "It's a unique social enterprise, and we're excited to be part of furthering their mission."

Founded in 2012, Voolla is a platform that allows users to exchange and seek professional services, such as graphic design or administrative assistance, as well as talent-oriented services, such as dance lessons. Individuals, businesses and organizations can also post services they need for short-term projects Charities and non-profits can also use Voolla as an additional fundraising outlet. Voolla was selected out of 60 applicants because it 1.) showed clear revenue projections; 2.) is scalable; and 3.) provides potential for Fathom to make a significant impact. 

"We are thrilled to be selected for the Fathom Gives Back Program," said Stephanie Downs, founder of Voolla. "We have a unique story and mission. Fathom will help us improve our marketing strategies and get even more people, small businesses, and non-profit organizations engaged with Voolla."

While this is the first time Fathom has partnered with an organization through the Fathom Gives Back program, in the past they have provided pro bono digital marketing assistance to The Rock and Roll Hall of Fame and ARZU Studio Hope. "New and established non-profit organizations traditionally have limited resources when it comes to their marketing spend," Fieldman noted. "Through this program, we can help ease that burden by providing them with a solid foundation for long-term marketing success."

Contact: Matt Fieldman, [email protected] (216-369-2220)

About Fathom
We believe that all investments in marketing and advertising should be held highly accountable. Fathom is a full-service digital marketing and analytics agency that delivers profitable revenue for its clients across multiple digital touch points. Our results-oriented approach aligns well with mid-cap and large enterprises alike. Our proven track record of success across multiple industries—including manufacturing, technology, education, healthcare, retail and financial services—allows us to back up our promise to deliver "results that matter."  Companies that want simple answers to the digital world's complex marketing questions choose Fathom for the assurance that the return on their advertising budgets will be highly profitable.

About Voolla
Voolla turns volunteer skills into money for charities. We do this by providing an online marketplace where skilled volunteers and businesses are matched to buyers of their services, with the fees they charge going to charity. Voolla enables volunteers to give back by doing something they excel at or enjoy, and buyers of these services get to give back while purchasing services they'd buy anyway. Most importantly, charities get what they need most – cash. Voolla is an innovative marketplace that makes giving back more rewarding for everyone. 

SOURCE Fathom