No nonsense® Reveals Modern Women are Confident in their Own Skin, and View a "No Nonsense" Woman as Smart, Authentic and Successful

-Jennifer Lawrence, Emma Stone and Tina Fey are Among Women Recognized as "no nonsense"-

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Mar 04, 2014, 10:00 ET

NEW YORK, March 4, 2014 /PRNewswire/ -- In a fast-paced world, women juggle a host of responsibilities including their careers, relationships, children, hobbies and more. When it comes to balancing priorities in their lives, it turns out that today's women are confident about their style and lifestyle choices and think fleeting fads like diets and elective plastic surgery are nonsense.

No nonsense®, one of the most recognizable legwear brands in America, made by Kayser-Roth Corporation, commissioned an online survey conducted by Harris Poll in February among more than 700 U.S. women age 25-49, in conjunction with March's celebration of Women's History Month and International Women's Day (March 8), and revealed how women define "no nonsense" and their attitudes towards cultural trends.

So What Does "No Nonsense" Mean to These Women?

A majority would describe a "no nonsense" woman as confident (84%), smart (80%), authentic (68%) and successful (66%).

And Which Celebrities Make the "nonsense" vs. "no nonsense" List?

Among those who are aware of these celebrities, Kerry Washington (91%), Emma Stone (90%), Jennifer Lawrence (85%) and Tina Fey (71%) topped the list of eight celebrities given as "no nonsense" types of women.
Miley Cyrus and Kim Kardashian (89% each) tied for the top spot in the "nonsense" category, followed by Barbie (70%).

Today's Woman Doesn't Apologize For Keeping it Real, She…

Is Secure About Her Style Choices: Many women age 25-49 don't agonize about getting dressed and ready for their day. When asked if picking out what to wear takes more time than they wish it did when getting ready, 73% said no.
Makes Smart Choices When Stocking Her Closet: 83% think it's nonsense to overspend on trendy fashion purchases.
Likes What She Sees: 69% of these women think it's nonsense to have elective plastic surgery done.
Enjoys and Indulges: 76% of these women think it's nonsense to go on trendy diets.

What Would Today's Busy Woman Trade For More Time with Loved Ones?

The survey revealed that more than half of women age 25-49 (54%) don't feel they get enough time with their family and friends. So what would they be willing to give up for an extra week of vacation with their family or friends?
- An overwhelming majority (95%) would be willing to give up at least one thing for one month.
  - Specifically, 69% would give up alcohol for a month, 65% would give up social media for a month and 58% would even give up makeup for a month.

"No nonsense® continues to be committed to providing stylish and quality legwear that easily fits into the lives of our customers; busy women who live their lives with confidence, authenticity and enthusiasm," said Julia Townsend, Executive Vice President and General Manager at Kayser-Roth Corporation. "Conducting this survey allows us to learn what's important to real women ages 25-49, our core demographic, and to better serve this generation of no nonsense women."

For more information about No nonsense®, please visit www.nononsense.com or follow us on Twitter (@BeNononsense), Facebook (www.facebook.com/Nononsense), and Pinterest (www.pinterest.com/BeNononsense).

About Kayser-Roth Corporation
Known for fresh, on-trend ideas and products, Kayser-Roth is one of the legwear industry's most innovative companies. Its consumer-focused approach to product development, merchandising and marketing has made Kayser-Roth a leader in legwear, leggings and sleepwear in all classes of trade. Kayser-Roth's owned brands include No nonsense, Hue and Burlington, and it also distributes Calvin Klein Hosiery, Simply Vera and Jockey legwear.

Kayser-Roth is owned by the Golden Lady Company Spa, which operates more than 500 Goldenpoint specialty stores throughout Europe. Golden Lady designs and produces sleepwear, women's hosiery, underwear and swimwear. Brands include Philippe Matignon, SiSi and Golden Lady.

About No nonsense®
No nonsense is one of the most recognizable legwear brands in America today. For 40 years, it has appealed to smart women who shop in food, drug and mass merchandise stores. Today, No nonsense offers a full line of legwear including tights, leggings and shapewear consistent with the brand's heritage of quality and innovation in hosiery and socks.

Survey Methodology
This survey was conducted online within the United States by Harris Poll on behalf of No nonsense from February 21-25, 2014 among 716 women age 25-49. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Keri Larson at Kaplow: 212.221.1713/ [email protected].

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SOURCE No nonsense