NIVEA Offers Facebook Fans Special Opportunity to Meet Rihanna With New #skin2skin Photo Challenge

Hugs, kisses, holding hands - Show how you get skin2skin with your loved ones @ www.facebook.com/NIVEAUSA

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Jul 11, 2011, 08:37 ET

WILTON, Conn., July 11, 2011 /PRNewswire/ -- NIVEA, one of the most internationally recognized skincare brands, has teamed up with one of the most internationally recognized artists to get #skin2skin. NIVEA and Rihanna have joined forces for the 100 Years of Skincare celebration and the international LOUD tour.

(Logo: http://photos.prnewswire.com/prnh/20110711/LA32746LOGO)

Embracing NIVEA's 100 year-long commitment of bringing people together to celebrate the beauty of human connections through touch, the skincare brand is giving its fans the opportunity to see and possibly meet Rihanna. All people have to do is show how they get skin2skin with their loved ones on the new #skin2skin Photo Challenge App on the NIVEA USA Facebook page (www.facebook.com/NIVEAUSA).

PRIZES

Daily prize pack giveaways of samples and full-sized NIVEA products, coupons and gear will be given away. Concert ticket giveaways started June 23rd, 2011 - the first of which was over the 4th of July weekend where a lucky NIVEA Facebook fan saw Rihanna's concert during her LOUD tour stop in Las Vegas. NIVEA will give away tickets to several US tour stops across the country and one lucky fan will win the opportunity to fly to NY to meet Rihanna. In addition, the grand prize is a trip for two to see Rihanna perform at one of her European concerts. The grand prize winner will be selected at the end of the voting period based on weighted averages of votes and comments. For more information and complete contest rules at http://on.fb.me/mKAA0n.

HOW TO WIN

To enter, fans can upload their "skin2skin" photo to the #skin2skin Challenge app on Facebook – http://on.fb.me/mKAA0n. Once uploaded, fans can share their photo entry so friends can comment and "like" for a better chance of winning daily and weekly prizes. Submissions for the European Adventure close on August 8th, 2011. The voting period for the grand prize trip to Europe runs from August 11 – August 25, 2011.

Skin2skin entries can viewed at submissions at http://bit.ly/s2sentries.

NIVEA & RIHANNA PARTNERSHIP

The #skin2skin Challenge is one of many activities surrounding NIVEA's partnership with Rihanna and its year-long global birthday celebration. Rihanna's "California King Bed," which made its worldwide video debut during NIVEA's centennial celebration kick-off, serves as the soundtrack for NIVEA commercials that began airing in the US on May 15th. In addition, NIVEA is an official sponsor of Rihanna's North American and European LOUD Tour and will have a presence at each tour date through a variety of engaging activities and activations.

NIVEA

NIVEA is manufactured by Beiersdorf with headquarters in Hamburg, Germany. Beiersdorf is a global skin care company whose brands include NIVEA, the world's largest skin care brand, as well as NIVEA Body Wash, NIVEA Lip Care, NIVEA for Men, Eucerin, Aquaphor and La Prairie. With close to 130 years of history, the company employs 19,000 people worldwide and generated sales of almost $7.5 billion in 2010.

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SOURCE NIVEA