Nielsen's Fourth Screen Report Shows a Huge Increase in Audience Delivered by Digital Mall Media in December

NEW YORK, April 4, 2012 /PRNewswire/ -- The increased number of consumers exposed to digital mall advertising in December indicates that shoppers continue to head to the mall for their holiday shopping. This is according to the Nielsen's Fourth Screen Report, which is great news for the Adspace Digital Mall Network, owner of the largest in-mall digital advertising network in the country.

Adspace is one of fourteen networks measured in the study, and for the first time a third party (Nielsen) has confirmed the clear acceleration of monthly traffic in malls during the fourth quarter. Adspace delivered a record high 317,766,928 gross impression for the 12+ demographic in the month of December.

Other highlights for Adspace in the report:

• December impressions were 50 percent higher than the average monthly impressions for the first 9 months of the year
• Women 18-49 impressions were 60 percent higher in December
• With 266 million 12+ impressions, November 2011 was also 25 percent higher than the first 9 months
• Fourth quarter average was 19 percent higher than average for the first 9 months
• 75 percent of ad impressions in Dec were accounted for by the coveted Adult 18-49 demographic

Nielsen's Fourth Screen Network Audience Report is the only quarterly, multi-client syndicated audience report for digital place-based networks. The data, which measure audience exposures for video networks in out-of-home locations, offer agencies and networks an easier way to compare place-based advertising audiences to TV, Internet, and Mobile. Nielsen compiles the Fourth Screen Report for mall-based digital networks from raw Scarborough data that is not available to clients, allowing them to see month to month changes not typically available to networks.

"Our traffic numbers from various sources have always shown a boost in the fourth quarter, but for the first time we now have monthly break-outs of gross impressions from Nielsen, which is key for media planners and buyers," said Bill Ketcham, executive vice president and CMO, Adspace Networks. "This report proves the incredible audience delivery of digital mall media during the holiday season."

The report was assembled using Nielsen's integrated approach of combining traffic and transaction data with demographic and qualitative data. For Adspace Networks and the other mall-based video networks, the traffic data are provided by Scarborough and modeled by Nielsen to produce gross exposures and an average minute audience for each network.

About Adspace Networks, Inc.

Adspace Networks, Inc. (www.adspacenetworks.com) owns and operates the Adspace Digital Mall Network, the largest in-mall digital network in the country. Currently located throughout 137 Class A malls across the United States, the network consists of 1,837, eight and nine-foot-tall plasma screens called "Smart Screens." The Smart Screen displays show programming which combines a mix of the top ten sale items in the mall, the hottest seasonal items available, mall events, and local and national advertising. The network reaches 102 million affluent consumers (source: Scarborough) each month, and is particularly effective at reaching teens, young adults, and women. Adspace is also a charter member of the Digital Place-based Advertisings Association (DPAA), an organization that is helping to provide standards and best practices for the burgeoning video advertising industry.

CONTACTS: Anne Donohoe / Brittany Fraser
KCSA Strategic Communications
212.896.1261 / 212.896.1251
[email protected] / [email protected]

SOURCE Adspace Networks, Inc.

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