Nick Swisher And Philips Norelco Give A "High & Tight" Salute To U.S. Military Service Members

STAMFORD, Conn., May 22, 2014 /PRNewswire/ -- Philips Norelco, the world's number one electric shaving & grooming brand, along with baseball All-Star Nick Swisher, are rallying guys across the U.S. to show support for our military service members by sporting the iconic military haircut – the High & Tight – using the NEW Philips Norelco Hairclipper 7100. Through this High & Tight haircut, Philips Norelco, in partnership with Operation Homefront, hopes to spark a conversation about the needs of our troops and their families, while driving awareness for organizations that support the cause.

Philips Norelco is officially kicking off the "High & Tight Salute" campaign in May (National Military Appreciation Month) with a $25,000 donation to Operation Homefront, a major non-profit organization that is dedicated to providing services such as financial assistance, emergency food and home repairs to military families across the nation. To truly spark a larger conversation and inspire people to get the High & Tight in support of our service members, Philips Norelco will donate an additional $5,000 to Operation Homefront and ask fans to upload a picture of their High & Tight to @PhilipsNorelco with #HighNTight. First up to get the High & Tight – baseball champ Nick Swisher.

"Whether it's visiting troops overseas with my wife or working with different charitable military causes, I share Philips Norelco's passion for raising awareness and supporting organizations, such as Operation Homefront that are dedicated to helping our military service members and their families," says Swisher. "The High & Tight is the definitive military haircut, so what better way to pay tribute and spark a conversation around the cause than getting one myself."

Check out the video below to see Nick in action and learn how easy it is to get a High & Tight with Philips Norelco Hairclipper 7100. In fact, it's so easy it may inspire others to salute our military members with their own High & Tight.

Click link to view video: https://www.youtube.com/watch?v=r2tKc1CxzYc&list=UUSW3ZK6RtF3N_pyJHcfg6RQ

About Operation Homefront

A national nonprofit, Operation Homefront leads more than 2,500 volunteers with nationwide presence who provide emergency and other financial assistance to the families of service members and wounded warriors. Operation Homefront has provided assistance to thousands of military families since its inception in 2002. Recognized for superior performance by leading independent charity watchdog groups, nationally, 93 percent of total donations to Operation Homefront go directly to programs that provide support to our military families. For more information, go to www.OperationHomefront.net.

The Philips Norelco Hairclipper 7100 retails for $39.99 and is available at Walmart, Amazon.com, and other fine retailers. For more information please visit Philips.com/Norelco.

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs 119,000 employees in more than 60 countries worldwide. With sales of EUR 25.4 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

CONTACT: Kirsten McKamy, Philips Consumer Lifestyle, 203-351-5936, [email protected]; Christopher Krautler, OneVoice, 212.805.8047, [email protected]

Video - http://www.youtube.com/watch?v=r2tKc1CxzYc&list=UUSW3ZK6RtF3N_pyJHcfg6RQ

Photo - http://photos.prnewswire.com/prnh/20140522/90585

SOURCE Philips Norelco

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