NFL Fans Asked To Pick Sides In Sweet New Rivalry

- Fans Choose Between SNICKERS® and SKITTLES® with 'Candy Bowl' -

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Oct 26, 2016, 09:00 ET

CHICAGO, Oct. 26, 2016 /PRNewswire/ -- The newest NFL rivalry won't be settled on the gridiron, but in the candy aisle. Mars Chocolate and Wrigley introduces 'Candy Bowl,' which challenges fans of all 32 teams to declare their allegiance to one of the company's iconic brands -- either Team SNICKERS® or Team SKITTLES®.

Whether you prefer to "Satisfy Your Hunger" with SNICKERS® or "Taste the Rainbow" with SKITTLES®, fans are incentivized to proclaim their favorite brand for a chance to win tickets to the 2017 regular season NFL game of their choice. In addition to the Grand Prize NFL tickets, fans will have the chance to win one of 50,000 prizes, including Team SNICKERS® and Team SKITTLES® apparel.

"When it comes to game day, everyone has their favorite treat to fill their 'Candy Bowl,'" said Allison Miazga-Bedrick, Director, SNICKERS® Brand. "Now, fans will have the chance to show how loyal they are to their favorite candy – and since both SNICKERS® and SKITTLES® are two of America's favorites, everyone is a winner."

"Everyone loves a little friendly competition, on and off the field," said Matt Montei, Senior Director, Wrigley U.S. Confections. "SNICKERS® and SKITTLES® are giving fans the chance to show off which side of the candy aisle they stand on, and offering America another rooting interest throughout the NFL season with the 'Candy Bowl.'"

To enter, fans can text the image or the approved keyword of their choice -- Team SNICKERS® or Team SKITTLES® -- to 87654, or log onto www.CandyBowl.mars.com between December 12, 2016 and February 27, 2017.

Fans can look for special 'Candy Bowl' displays in retailers nationwide for more information about the promotion or visit www.CandyBowl.mars.com or the SNICKERS® or SKITTLES® Facebook or Twitter pages.

About Mars, Incorporated

Mars, Incorporated is a private, family-owned business with more than a century of history, $35 billion in sales, and six diverse business segments producing some of the world's best-loved brands: PEDIGREE®, ROYAL CANIN®, IAMS®, BANFIELD® CESAR® (Petcare); M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY®, TWIX® (Chocolate); DOUBLEMINT®, EXTRA®, ORBIT®, 5™, SKITTLES® (Wrigley); UNCLE BEN'S®, DOLMIO®, MASTERFOODS®, SEEDS OF CHANGE® (Food); ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® FLAVIA® (Drinks); and COCOAVIA® (Symbioscience). Headquartered in McLean, VA, Mars operates in 421 facilities across 78 countries, where our more than 80,000 Associates —all united by the company's Five Principles of Quality, Efficiency, Responsibility, Mutuality and Freedom –strive every day to create relationships with our stakeholders that deliver growth we are proud of.

For more information about Mars, Incorporated, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn and YouTube.

SOURCE Mars, Incorporated