'Next Normal Playbook' Now Available to Help Sales Leaders Succeed in a Post-Pandemic Marketplace

GREENSBORO, N.C., July 20, 2020 /PRNewswire/ -- While much of the nation ground to an economic halt during the COVID-19 pandemic, The Brooks Group, a nationally known sales training organization, quickly pivoted to help sales organizations find impactful solutions during the crisis.

Along the way, Brooks engaged more than 800 sales leaders and C-suite executives in an ongoing and dynamic dialogue. Through weekly "thought leadership" charettes and surveys, ongoing webinars, and a host of instructional guides and blogs, The Brooks Group helped uplift and upskill sales organizations to face the changed sales landscape which would await them once the most draconian restrictions were lifted. 

The result of The Brooks Group's work has been captured in "The Next Normal Playbook," a free, must-read, trusted companion for any sales organization. The eBook – chock full of strategic insights and tactical tips that can be implemented today to help teams sell their way out of the pandemic – is available for immediate download here.

"Having been in the sales training business for more than 40 years – and having helped our clients withstand multiple market downturns – we knew that we had to jump into action," said Gary Fly, Chief Revenue Officer, The Brooks Group. "By taking immediate steps  – convening sales leaders, understanding their challenges, and working quickly to help them find impactful solutions – we knew we could play a role in helping sales organizations put the situation into context. This exercise proved more fruitful than we could have ever imagined, and the results are included in the playbook we have released today."

During the pandemic, The Brooks Group itself discovered that it needed to innovate quickly, as a result of its existing business model which relied largely on in-person training. Today, the company has completed a redesign of its core offerings, offering a full suite of virtual instructor-led training programs that have the same level of customization, expertise, and focus as with The Brooks Group's award-winning in-person programs.

ABOUT THE BROOKS GROUP 

Founded in 1977, The Brooks Group focuses on providing clients with practical, straightforward solutions to improve and maintain overall sales effectiveness. 

Comprehensive sales assessments allow training to be highly individualized, and industry-leading coaching and reinforcement solidifies training and improves client ROI. 

MEDIA CONTACT:
Tracy Baumann
Director of Marketing
[email protected] 

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SOURCE The Brooks Group