NewLeads' E-Fulfillment Saves Trade Show Exhibitors Thousands of Dollars

VENTURA, Cailf., Sept. 2 /PRNewswire/ -- In its latest software release, NewLeads, Inc. offers exhibitors almost instant fulfillment of PDF documents for their trade show visitors.  Already known for being the pioneer in the electronic capture of inquirer's information by using touch screen technology to capture leads on the show floor, NewLeads has added a new PDF fulfillment service.  This service removes the gap of time between a show visitor's request for information in the booth and actually receiving the requested literature.

Once the booth visitor's contact information is scanned from their badge and they choose their products of interest, the NewLeads e-fulfillment system sends them an email with their PDF documents before they've even left the booth.  

NewLeads E-Fulfillment Shaves 20-30% Off Typical Show Costs!

Traditional fulfillment processes require that the inquirer's name and products of interest be captured at the show, taken back to the company, and the requested information manually fulfilled by the exhibitor or an outside fulfillment service.  This can take from a week to a month and cost the company on average $10.41 to $20 per inquiry.

Karl Becker, NewLeads COO, says, "A show costing $50,000 for booth rental (40 X 40 ft. booth), set-up, travel, etc., can attract 2,000 or more inquirers.  Post-show fulfillment costs, which can easily reach $21,000, are usually buried and not visible to most corporate managers. For instance, data entry and 'pull-and-pack' labor can be $3 per literature request ($6,000 for 2,000 inquirers).  Then the average printed literature package charge ($5 for envelope, letter or printed piece) pushes the cost up another $10,000.  Add postage of $2.41 each (10 oz. large envelope), and you have another $4,820. So the total fulfillment cost can add $21,000 to a $40,000 show.  Customers who use NewLeads' e-fulfillment system can save 20-30% of their show investment."

John Hasbrouck, President of NewLeads, adds, "The dollar savings is great, but sending your inquirer an email with a PDF link to their documents before they even leave the booth has tremendous value in shortening the sales cycle."  

E-Fulfillment Application

A typical NewLeads customer might rent 4-6 systems for a trade show.  Their PDF literature links are pre-imbedded into the rental system.  As long as there is an available internet connection, literature fulfillment is launched as soon as the booth salesperson has swiped the visitor's badge and taken his or her request.

NewLeads has not added any additional cost to the rental of their trade show systems for this e-fulfillment service.

About NewLeads, Inc.

NewLeads recently celebrated its best year ever, offering trade show exhibitors a better solution to acquire and qualify trade show leads and to facilitate the exchange of information into clients' CRM systems and the active sales cycle.

SOURCE NewLeads, Inc.

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