Newell Rubbermaid’s Innovative Goody Spin Pin is Top-Selling Hair Accessory, Wins Good Housekeeping’s V.I.P. Award

ATLANTA, Feb. 8, 2011 /PRNewswire/ -- Newell Rubbermaid's (NYSE: NWL) Goody® Simple Styles™ Spin Pin has been the top-selling hair accessory in the U.S. since spring 2010, according to SymphonyIRI Group, and now it is being recognized by Good Housekeeping as a 2011 Very Innovative Products (V.I.P.) Award recipient. Building on this success, the brand is slated to expand the Simple Styles line in Q1 2011 to include two new accessories, the Bun Spiral and Spin Pin Mini.  

(Photo: http://photos.prnewswire.com/prnh/20110208/CL43818 )

"Women everywhere have discovered just how easy it is to achieve an undone bun at home with the Goody Spin Pin. This award affirms our commitment to developing styling innovations to revolutionize the life of today's busy woman," said Kim Hoelting, Vice President of Marketing for Newell Rubbermaid's Beauty & Style global business unit. "We are thrilled for the Goody Spin Pin to be recognized by such a prestigious publication."

"The scientists at the Good Housekeeping Research Institute evaluate thousands of products every year," said Miriam Arond, Director of the Good Housekeeping Research Institute. "Our annual V.I.P. Awards celebrate products that stand out as ingenious inventions, plus, of course, meet our performance and ease-of-use tests. The Beauty Lab at the Research Institute tested the Goody Spin Pin with consumer volunteers who raved about its simplicity and their elegant looking updos."

Introduced in March 2010, the Spin Pin is part of the Goody Simple Styles collection of four easy-to-use styling tools and instructional guides to help women achieve salon-inspired hairstyles at home. The Spin Pin is a tiny corkscrew that does the work of 20 bobby pins making it easy to achieve an undone bun.

To select this year's winners, the Good Housekeeping Research Institute evaluated more than 2,000 products in categories including beauty, cooking, cleaning and electronics, to identify breakthrough innovations that solve everyday problems in new and exciting ways. The 2011 V.I.P. Awards are featured in the February issue of Good Housekeeping and online at www.goodhousekeeping.com/vip.

The Goody Simple Styles collection, including the Spin Pin, Pony Pouf, Modern Updo Pin and Volume Boost Comb, is available at Walmart, Target, CVS, Walgreens and Duane Reade stores nationwide. The suggested retail price for each is $7.29. The new Goody Simple Styles Bun Spiral, designed to help create the ballerina bun, one of the hottest hairstyles, and Spin Pin Mini, for short or fine hair, will both be available nationwide in March.

About Newell Rubbermaid

Newell Rubbermaid Inc., an S&P 500 company, is a global marketer of consumer and commercial products with 2010 sales of approximately $5.8 billion and a strong portfolio of brands, including Rubbermaid®, Sharpie®, Graco®, Calphalon®, Irwin®, Lenox®, Levolor®, Paper Mate®, Dymo®, Waterman®, Parker®, Goody®, Rubbermaid Commercial Products® and Aprica®.

This press release and additional information about Newell Rubbermaid are available on the company's website, www.newellrubbermaid.com.

NWL-PR

SOURCE Newell Rubbermaid Inc.

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