New York's Newest Resident, Kim Kardashian, Helps to Officially Open Charmin® Restrooms in Time for Black Friday Holiday Shopping

NEW YORK, Nov. 24, 2010 /PRNewswire/ -- Kim Kardashian joined the Procter & Gamble (NYSE: PG) Charmin brand, New York residents and a crowd of excited holiday shoppers on November 23 to officially open the fifth consecutive year of the Charmin® Restrooms.  A gift to the City of New York, the Restrooms will offer a free, clean and family-friendly place to "enjoy the go" during this busy holiday shopping season.  

(Photo: http://photos.prnewswire.com/prnh/20101124/NY07319 )

"Who knows shopping better than Kim Kardashian?  With the recent opening of her DASH store in Soho and the filming of her show around the New York City, Charmin wanted to welcome Kim to the Big Apple by presenting her with a key to the Restrooms for the 2010 holiday shopping season," said Jacques Hagopian, brand manager Charmin.

Following a drum line procession through Times Square and the official Restrooms ribbon cutting, the brand revealed the semi-finalists in the Charmin Go Nation challenge.  These individuals will now compete in a series of potty-themed activities to prove themselves throne-worthy and collect the $50,000 royal stipend.  The final competition is slated to take place December 28 live from the Restrooms.

This year's Charmin Restrooms feature comfortable lounge areas along with special features such as an oversized toilet photo-op, potty dance stage, giant smartphone-inspired video display and a social media kiosk area.

The Charmin Restrooms are located at 142 West 42nd Street in Times Square between 6th and 7th Avenues and will be open to the public seven days a week from 10:00a.m. – 9:00p.m. through December 31.  They will be open all day on Thanksgiving Day, until 6pm on Christmas Eve and until 3pm on New Year's Eve, but closed on Christmas Day.  

For more information about the Charmin Restrooms, visit EnjoytheGo.com.

About Charmin

Charmin has been America's most popular toilet paper for more than 25 years.  In the U.S., P&G offers Charmin Ultra Soft and Charmin Ultra Strong - super premium two-ply toilet paper; Charmin Basic - a one-ply toilet paper; Charmin Sensitive - with gentle and soothing lotion with a touch of aloe & E; and Charmin Freshmates - flushable moist wipes.  For more information on Charmin, visit http://www.charmin.com/.

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world.  The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide.  Please visit http://www.pg.com  for the latest news and in-depth information about P&G and its brands.

SOURCE Charmin; Procter & Gamble

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