New York's Lenox Hill Hospital Debuts First New Advertising Campaign in More Than a Decade
TV And Print Ads Extol Hospital's History And Accomplishments; Mantle, Churchill, Cagney and MacArthur Make Cameo Appearance In One Dramatic Commercial
NEW YORK, Sept. 27, 2011 /PRNewswire/ -- With more and more New York area hospitals running ad campaigns to tout their latest advancements and awards, Manhattan's Lenox Hill Hospital is introducing its first new advertising campaign in more than a dozen years by turning back the clock.
The new campaign takes a look back at the myriad accomplishments and breakthroughs introduced by the hospital over the past 154 years, and even shows historic figures who have been successfully treated at the New York institution. (See it here: http://www.fliqz.com/aspx/permalinkblank.aspx?at=82db6bd2-0e46-4d6f-88ef-99f64cf650b9&a=7575d9fb-737a-4193-a5ef-6df3c0b4744b)
Several TV commercials in the campaign use vintage footage to provide a retrospective of the accomplishments pioneered by the hospital. One memorable spot brings together Sir Winston Churchill, Gen. Douglas MacArthur, James Cagney, Mickey Mantle and Julie Andrews to provide an implied endorsement of their care they received by the doctors at Lenox Hill years ago.
Created by the New York advertising agency DeVito/Verdi, the campaign offers a fascinating look back at the innovation and success of this great American hospital nestled in the Upper East Side of Manhattan, which is now a proud member of the North Shore/LIJ Health System. Utilizing a tagline of "Taking care of New York since 1857," the ads traverse the history of the hospital and take us up to the present day.
One print ad, entitled "We had cardiologists before the city even had arteries," tells the story of how doctors at Lenox Hill (then called the German Hospital and Dispensary) were busy developing innovative treatments for a wide range of heart and vascular diseases in 1857. The ad continues to chronicle the success of Lenox Hill's cardiac care over the succeeding decades.
Another ad points out the many pioneering advancements made by the hospital, including use of one of the first X-ray machines in the U.S. (1897), the first angiocardiography performed in the country (1938), and the nation's first hospital based center for the study of sports medicine (1973). (See the print ads at: http://i.imgur.com/FuTuF.jpg and http://i.imgur.com/WVAwg.jpg)
The print work will appear as double-page ads in such publications as The New York Times Magazine, New York Magazine and The Wall Street Journal Magazine.
"This great institution in Manhattan has been too quiet for too long, given its myriad 'firsts' and its unique standing among health care institutions in the city," said Ellis Verdi, president of DeVito/Verdi. "This campaign will help burnish its image and remind New Yorkers that it truly has been taking care of us for more than 150 years."
About Lenox Hill Hospital
Lenox Hill Hospital, a 652-bed, acute care hospital located on Manhattan's Upper East Side, has earned a national reputation for outstanding patient care and innovative medical and surgical treatments. The hospital is particularly well known for excellence in internal medicine, cardiovascular disease, orthopedics, sports medicine, otolaryngology/head and neck surgery, and maternal/child health. The Hospital is also a recognized leader in public health education and community outreach.
About DeVito/Verdi
DeVito/Verdi, a privately held company, has been recognized as one of the most exceptional creative agencies in the industry. Its lengthy list of industry awards includes the top prizes at the Clios, Radio Mercury, Cannes, Andy, Addy and One Show award ceremonies.
DeVito/Verdi, which has been voted "Best Agency" six times over the last 12 years by the AAAA, has created some of the most memorable ad campaigns of the past 20 years. DeVito/Verdi strives for excellence and maintains a unique level of prestige within the advertising industry, as evidenced by its work for such clients as The National Association of Broadcasters, Sony, Canon, Kohl's, BMW, Daffy's, Esquire Magazine, Men's Wearhouse, TimeOut Magazine, Grey Goose Vodka, Duane Reade Drug Stores, EPC Cigar Co., eCampus, SteinMart, Reebok, Hotwire.com, Office Depot, Legal Sea Foods, Appleton Rums, Pepsi/SOBE, Corazon Tequila, North Shore/Long Island Jewish Health System, Empire Kosher Chicken, Acura, Massachusetts General Hospital, Abington Memorial Hospital, CarMax, Sports Authority, For Eyes Optical and others. For more information on DeVito/Verdi, visit www.devitoverdi.com.
SOURCE DeVito/Verdi
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