New York State's Largest Private Employer, North Shore-LIJ, Pioneers Use of Mobile Technology to Communicate with Frontline Workforce

NEW YORK, Oct. 20, 2015 /PRNewswire/ -- North Shore-LIJ Health System, the largest private employer in New York State and the 14^th-largest health system in the country, has selected theEMPLOYEEapp to drive its employee communications and engagement efforts centering around the company's recent announcement that it is changing its name to Northwell Health.

More than 55,000 health system employees will have access to a mobile app called myNorthwell on their Apple and Android devices.  It will serve as a one-stop mobile hub that addresses many of the communications challenges common to enterprise organizations, including:

• Increasing engagement and a connection within the organization, especially since the vast majority of employees are caregivers who are not sitting behind a desk with computer access;
• Understanding the company's new brand and ensuring that employees understand the health system's mission to provide the highest quality care to patients and customers;
• Providing easy and instantaneous access to important company information on-the-go;
• Providing access to the organization's new Wellness platform as well as connectivity to workplace portals; and
• Exclusive perks and employee discounts that drive the employee experience.

Joseph Moscola, PA, chief human resources officer at North Shore-LIJ,  said, "We continuously look for innovative ways to enhance not only our patients' experience, but also our employees.  The healthcare industry is experiencing extraordinary change and the need for effective, consistent, frequent and affordable communication tools has never been greater.  This mobile app will be a critical component to ensure that our employees have all the information they need while on- and off-shift."

The mobile strategy is part of an overall employee communications and engagement effort that will continue into 2017.  In addition to the mobile app, the health system's communications platform includes a revamped employee Intranet, social media, multi-media campaigns and in-person experiences.

"Our mobile strategy is a critical element to our broader communications approach to connect with our employees 'anytime, anywhere' using innovative technology," said Ally Bunin, assistant vice president of organizational communications at North Shore-LIJ. "Our workforce is extremely diverse. Nearly 80 percent of our new hires are millennials who expect easy and instantaneous access to information through their mobile devices.  The app was designed to appeal to this group as well as the thousands of frontline professionals who depend on their mobile devices and care for millions of people every year. We chose theEMPLOYEEapp as our partner for their flexibility, security and turnkey implementation abilities."

To ensure a seamless user experience, the myNorthwell mobile app draws on the look and feel of most frequently used apps. News items will immediately populate on the top of a News Feed similar to the Facebook app.  Photographs, videos and images will appear throughout the app. To ensure that the health system's employees can easily find and access important information, an "Explore" function will provide an organized, mobile intranet styled repository for human resource information, corporate communications and company portals as well as workplace tools, such as PeopleSoft.

About North Shore-LIJ Health System, soon to be Northwell Health
The nation's 14th-largest health system, North Shore-LIJ delivers world-class clinical care throughout the New York metropolitan area, pioneering research at The Feinstein Institute for Medical Research, a visionary approach to medical education highlighted by the Hofstra North Shore-LIJ School of Medicine, and healthcare coverage to individuals, families and businesses through the CareConnect Insurance Co. Inc. North Shore-LIJ cares for people at every stage of life at 21 hospitals and about 450 outpatient physician practices throughout the region. North Shore-LIJ's owned hospitals and long-term care facilities house more than 6,600 beds, employ more than 15,000 nurses and have affiliations with nearly 13,600 physicians. With a workforce of more than 61,000, North Shore-LIJ is the largest private employer in New York State.  For more information, go to www.northshorelij.com. 

About theEMPLOYEEapp
theEMPLOYEEapp® (www.theemployeeapp.com) is a native app platform that allows any organization to have its own app for internal, employee communications on Apple and Android mobile devices. It securely integrates with a company's employee database and allows for the instantaneous push of messages and delivery of content (documents, multi-media and live events) directly to the mobile device to improve communications and increase employee engagement. For more information visit www.theEMPLOYEEapp.com.

Media Contact: 
Kate Tumino / Danielle DeVoren 
KCSA Strategic Communications 
[email protected] / [email protected]

Terry Lynam / North Shore-LIJ 
[email protected] / 516-465-2640/2600

SOURCE theEMPLOYEEapp

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