New Wasa® THINS Crackers Pack Whole Grain Goodness into a Deliciously Crunchy Snack

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Jun 16, 2016, 08:00 ET

CHICAGO, June 16, 2016 /PRNewswire/ -- "THINS" may be in its name, but this hearty snack cracker is surprisingly satisfying thanks to both the whole grains and its irresistible crunch. Wasa THINS are the latest addition to the Wasa line and meant to be enjoyed straight from the box. Made with wholesome and nutritious ingredients, delicately seasoned and then oven-baked for a great crunch, Wasa THINS are the perfect snack whether you're at home, at the office or on-the-go.

New Wasa Thins are made with whole grain goodness and delicately seasoned for a surprisingly satisfying and smart snack.

Wasa THINS are conveniently packed into two separate stay-fresh pouches making them a smart and convenient snack for those leading a healthy, active lifestyle. Easily carry them in your purse or bag, or simply keep them at your desk. With busy schedules and life's many demands, these versatile crackers can help fuel your body and keep you energized when you need it most.

As the world's largest and most renowned baker of crispbread, Wasa believes in using only the simplest, highest quality and easy-to-recognize food ingredients. New Wasa THINS continue this commitment with a clean label boasting the goodness of whole grains, no added sugar, no cholesterol and no artificial flavors. They proudly carry the Whole Grain Council Seal showing eight grams or more of whole grains for plenty of natural fiber to satisfy hunger. With a snack this tasty, it's hard to believe that only one serving of Wasa THINS helps people meet at least 25 percent of their daily recommended whole grains by the USDA.

Wasa THINS are available in two popular and delicious flavors:

Sesame & Sea Salt, featuring toasted sesame seeds kneaded in the dough and topped with flavorful sea salt; and
Rosemary & Sea Salt, baked with a touch of rosemary for light flavor notes and topped with flavorful sea salt.

"Wasa THINS deliver everything that snackers crave – crunch, wholesomeness and great taste. By adding the whole grain goodness and nutrition Wasa is known for, we've made a perfect snack option for today's active, health-conscious consumer," says Sharmin Moten, Senior Brand Manager Wasa USA. "It's easy to snack smart when all of this is in the convenience of one package of Wasa THINS."

All varieties of Wasa Crispbreads and THINS are created to deliver a wholesome, satisfying and tasty snack for any occasion whether eaten on their own or topped with your favorite spreads or vegetables. The wholesome flavor complements countless foods and can be enjoyed with your favorite toppings, as an appetizer, or alongside soups and salads. Wasa THINS make for unique treats when you're pressed for time and need quick, easy solutions for unexpected guests. Both Wasa Crispbreads and THINS also provide a valuable source of carbohydrates and protein.

Wasa THINS are available in the specialty cracker aisle nationwide with a suggested retail price of $2.99. For more information and recipe ideas, visit www.wasa-usa.com or www.Facebook.com/wasa.

About Wasa

Since 1919, all-natural Wasa (pronounced "Vah-sah") has been the world's most renowned and largest baker of all-natural, whole grain crispbread. As for its name, Wasa is associated with the name of the Swedish king Gustav Vasa and was picked by Wasa founder Karl Lundström to create an easily recognizable brand for all Swedes. Based in Stockholm, Sweden, since 1999 Wasa has been owned by the Barilla Group. Wasa products are baked in facilities in Fillipstad, Sweden; and Celle, Germany, and sold in over 40 countries throughout the world.

Photo - http://photos.prnewswire.com/prnh/20160615/379977

SOURCE Barilla America, Inc.