New Technology Presents Balanced, Multi-Partisan Look at News and Campaign Issues

SAN FRANCISCO, Oct. 22, 2012 /PRNewswire/ -- AllSides.com, a new website that uses patent-pending technology to cut through the noise of ultra-partisan rhetoric and the 24-hour news cycle, today announced the latest release of its service, giving people a balanced look at news and now also campaign issues so that they can see all perspectives and decide for themselves.

Unveiled on the day of the last presidential debate, the new AllSides release presents various campaign issues from different viewpoints ranging from the Left to the Center and Right. Voters click on an issue to find out how the candidates stand as well as the varied viewpoints of editorialists and think tanks. Then voters can make a more informed decision on election-day that is not overly influenced by any one side.

"People – particularly independents and undecided voters – are overwhelmed by all the noise and partisan discourse in this election," said John Gable, founder and CEO of AllSides. "AllSides gives them the ability to quickly cut through the noise and bias, see all points of view, and decide for themselves."

Essentially a new kind of search technology, AllSides reveals a wide-range of ideas instead of presenting only the most popular or best-financed results – which is the model of today's popular search engines.

"Search engines and social networking sites increase the overall polarization in America today by only presenting a narrow view on controversial issues, or even worse, by presenting the results it thinks you want to see," continued Gable. "Instead of learning new things or expanding knowledge, people become more narrow minded, less knowledgeable and less open to other perspectives."

"This is dangerous – people must be well-informed for a democracy to function well," concluded Gable.

AllSides' unique crowd-driven technology identifies and presents different perspectives on today's news and issues. Building on top of findings from UCLA and Pew Research, AllSides solicits regular people from across the political spectrum to rate the perspectives of different articles without knowing the source. These ratings of individual articles provide an overall bias rating that AllSides then uses to present different perspectives.

Anyone can join the AllSides rating system at www.AllSides.com/get-involved. People can measure their own bias using a quiz from Pew Research and then start rating the writings from the press and editorialists from around the web.

As a result of this crowd-driven system, AllSides presents news, and now issues, from the Left, Center and Right. This better equips voters to decide for themselves.

About AllSides, Inc.

AllSides couples wisdom-of-the-crowd technology and the best statistical research and methodologies available, enabling an online movement to take back control of information by exposing bias and presenting different points of view. AllSides was founded by a multi-partisan team of seasoned industry leaders with a track-record of paving the way for innovation, having served companies such as Microsoft, Apple, AOL and Netscape, media outlets including CBS MarketWatch and several political campaigns at the presidential, senate, state and local level. Based in San Francisco, California, AllSides is committed to empowering consumers to digest a variety of perspectives and gain a balanced view of news, opinions and important issues. As a result, they can then make informed decisions that affect their individual lives and, ultimately, society at-large. AllSides' technology is available to consumers directly through the AllSides.com website and through licensing agreements with media partners. For more information, visit www.AllSides.com.

Media Contact:
Andrea Corry
TopMind PR
(925) 640-5482
[email protected]

SOURCE AllSides, Inc.