New Tang Dynasty Television Retains Rubenstein Public Relations to Represent International Chinese Culinary Competition

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Aug 25, 2010, 01:47 ET

NEW YORK, Aug. 25 /PRNewswire/ -- New Tang Dynasty Television (NTDTV), an independent, nonprofit television broadcaster, retained Rubenstein Public Relations (http://www.rubensteinpr.com) to represent its International Chinese Culinary Competition, an annual international event dedicated to traditional Chinese cuisine. The competition will take place over two days in Times Square. The preliminary round will be on September 30 and the final round on October 1. The winners of the competition will prepare a 10-course meal for the Awards Banquet on October 3 at Pier Sixty in NYC. This is one of a series of events that New Tang Dynasty Television produces to foster greater understanding between Chinese and Western societies and promote appreciation and awareness of traditional Chinese culture.

Rubenstein Public Relations (RPR) will launch a campaign to generate media coverage before, during and after NTDTV's International Chinese Culinary Competition. RPR will schedule press interviews with participating chefs and organizers of NTDTV prior to the competition and secure camera crews to attend the preliminary and final rounds in Times Square. Following the competition, the agency will announce the winners and secure press, VIP and celebrities to attend the Awards Banquet.

Headquartered in New York City, New Tang Dynasty Television currently has reporters and correspondents in over 50 cities worldwide. NTDTV is committed to bringing viewers programs of the highest quality that both entertain and meaningfully impact people's lives. Beyond its television programming, NTDTV has distinguished itself for its leading role in the promotion of China's traditional arts and culture. Every year the station organizes and sponsors a number of performances, competitions, and outreach programs, including the International Chinese Culinary Competition. NTDTV is a publicly supported 501C(3) organization. Its funding comes from individual donations, corporate sponsorships, program service fees, and program sales.

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