New Survey Takes A Peek Into Americans' Bedrooms To Reveal What's Keeping People Awake: Mouth Breathing

PARSIPPANY, N.J., March 4, 2015 /PRNewswire/ -- Many people toss and turn while they sleep, affecting how they feel the next day, but what they might not know is that "mouth breathing" due to their nighttime nasal congestion could be the culprit. A new "About Last Night" online survey of 1,001 American adults by the Breathe Right^® brand uncovered the prevalence of sleep time mouth breathing, revealing that 61 percent of the respondents identify themselves as mouth breathers – those who regularly breathe through their mouth instead of their nose when sleeping and/or suffer from chronic nighttime nasal congestion.

According to the survey data, 71 percent of beds across America are host to a mouth breather, which can rob people of much-needed sleep. The most common signs of mouth breathing reported were being awoken by nighttime nasal congestion (75 percent) waking up with a dry mouth (61 percent) and snoring (37 percent).

Mouth breathing is even more substantial when considering the impact it has on sleep in relation to other common deterrents. The survey revealed that mouth breathing impacts the quality of sleep (64 percent) nearly as much as stress (69 percent) – the most common sleep deterrent. Further, mouth breathing impacts sleep more than a partner's snoring (53 percent), noise (52 percent) and an irregular sleep schedule (51 percent).

Mouth Breathing Doesn't Stay on One Side of the Bed

Poor sleep can have a dramatic impact on energy, concentration and mood the next day and often can affect the sleep of a bed partner. The majority of respondents believe their (76 percent) or their partner's (63 percent) mouth breathing has had a significant negative impact on how well they slept and according to the survey, more than 6 in 10 have mentioned their mouth breathing to their partner.

"It's surprising to find how mouth breathing is a leading barrier to a better night's sleep and just how big of an impact it can have on sleep quality – for both the sufferer and their sleep partner," said Mandy Hennebry, Breathe Right^®, senior brand manager, GlaxoSmithKline Consumer Healthcare. "It's important to talk about sleep habits because there are simple, drug-free options that can help nighttime nasal congestion, like Breathe Right^® nasal strips."

The makers of Breathe Right^® nasal strips are encouraging Americans to talk "about last night" to evaluate what's keeping them awake and how they can achieve a better night's sleep, which may mean addressing nighttime nasal congestion. Breathe Right^® nasal strips instantly lift nasal passages to help people breathe better, so they can sleep better. New Breathe Right^® Lavender strips deliver a better night's sleep through instant congestion relief plus the calming scent of lavender.

Additional survey findings include:

• Of mouth breathers surveyed, 54 percent reported they did not get a good night's sleep the night before.
• 56 percent reported they wake up at least two times each night due to mouth breathing.
• Nearly three-quarters of participants who share a bed with a mouth breather said they are woken up at least once per night by their partner's mouth breathing.
• 59 percent of respondents sleep next to a mouth breather and 47 percent believe it impacts their ability to get a good night's sleep.

Those who suspect their bed is host to a mouth breather can visit www.breatheright.com to learn more "about last night" and sign up to receive free Breathe Right^® nasal strips. Mouth breathers and sleep sufferers can also join the conversation by following @Breathe_Right on Twitter to receive better sleep tips and tricks.

About the Survey

This survey was sponsored by the makers of Breathe Right^® Nasal Strips and conducted by KRC Research between February 9 and February 12, 2015. The survey was conducted among 1,001 American adults 18 and older.

About Breathe Right® Nasal Strips

Breathe Right^® nasal strips are a drug-free and clinically proven option which instantly lift your nasal passages and open your nose to help people breathe better so they can sleep better. Breathe Right^® nasal strips are a simple option for a better night's sleep for nasal congestion sufferers. Breathe Right^® nasal strips are available in a variety of options to appeal to the needs of consumers. For more information, visit www.breatheright.com.

About GlaxoSmithKline Consumer Healthcare

GlaxoSmithKline Consumer Healthcare is one of the world's largest over-the-counter consumer healthcare products companies. Its well-known brands include Nicorette^® and NicoDerm^® CQ, the leading smoking cessation products; alli^®, the only FDA-OTC weight loss aid; as well as medicine cabinet staples, Aquafresh^®, Sensodyne^®, Tums^® and Breathe Right^®, all of which are trademarks owned by and/or licensed to the GSK group of companies.

About GlaxoSmithKline

GlaxoSmithKline – one of the world's leading research-based pharmaceutical and healthcare companies – is committed to improving the quality of human life by enabling people to do more, feel better and live longer. For company information visit: http://www.gsk.com.

Media Relations:

SOURCE GlaxoSmithKline Consumer Healthcare

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