New StumbleUpon Advertising System Helps Advertisers Cost-Effectively Reach Qualified Audiences Online

SAN FRANCISCO, March 9 /PRNewswire/ -- StumbleUpon announced today the launch of its new StumbleUpon Advertising system, the industry's only personalized advertising recommendation engine. This system offers content creators, brands and agencies a cost-effective way to tap into StumbleUpon's community of over 10 million users. By leveraging StumbleUpon's discovery and recommendation technology, advertisers can introduce their online experiences to highly targeted audiences without a click-through.

"With StumbleUpon Advertising, we're solving the challenge of how advertisers can get more content that is relevant and impactful in front of their targeted audiences," said Garrett Camp, Founder and CEO of StumbleUpon. "We are dedicated to providing the tools that help advertisers identify and reach their audiences, measure campaigns effectively and gain real-time user feedback."

StumbleUpon Advertising cost-effectively delivers advertiser content to highly targeted audiences and helps stimulate increased virality of this content. By specifying a landing page and target audience by demographic or interest area including but not limited to Health, Parenting, Investing or Travel, StumbleUpon identifies and recommends advertiser content that is aligned with targeted audiences' interests. The new system also enhances the potential for virality and additional organic views of an advertiser's content, based on StumbleUpon's recommendation algorithms that adjust over time for community ratings, reviews and sharing of content.

"After testing the StumbleUpon Advertising system for eight months, we know it's an extremely cost-effective way to drive qualified traffic and let the content speak for itself," said Jason Clement, Director of Findability at Wieden + Kennedy. "Since StumbleUpon Advertising targets content to users based on their personal interests, we can be confident that our content is reaching the most receptive audience possible. And when an audience enjoys our content, the reward is a healthy amount of free, organic traffic."

StumbleUpon Advertising enables advertisers to better control and increase ROI for their advertising spend with more campaign budgeting options, data to manage and track campaigns, and topics and criteria for targeting. StumbleUpon Advertising's enhanced tools and features are accessible through a new user interface that also offers advanced payment options. Advertisers pay only for actual views of their content and can easily collect user feedback to adjust their campaigns over time and optimize results.

"StumbleUpon Advertising makes it easy and cost-effective to deliver the right content to a new audience of our target users," said Ben Tider, Assistant Director, Audience Development at Time Inc. Lifestyle Digital Group. "With streamlined campaign set-up and management, we can better optimize ads and recommend content based on the individual user. Because readers can self-identify the types of content we show them, they are more engaged and likely to share it with friends."

"StumbleUpon Advertising enables brand advertisers to serve up compelling content while users are searching or 'stumbling' around the Web," said Josh Spear, Founding Partner of Undercurrent. "With StumbleUpon Ads, an advertiser's content is not an interruption, but rather a fully integrated experience that affords an opportunity for additional exposure when audiences like or respond well to the content. It is comparable to a banner that becomes more cost efficient based on positive viewer feedback. The new user interface also greatly enhances the service by delivering advanced analytics and more detailed campaign management tools."

StumbleUpon, the personalized recommendation engine, is the best way to discover individually relevant content online. StumbleUpon generates nearly 600 million recommendations per month for its community of almost 11 million members.

About StumbleUpon

StumbleUpon helps individuals discover and share interesting, relevant information personalized to each user's unique tastes and preferences. With over 13 billion Stumbles to date, nearly 11 million users and 600 million individualized recommendations per month, StumbleUpon is the leading way to discover great, peer-sourced content on the Internet. Over 50,000 unique URLs are indexed through StumbleUpon each day. More than 35,000 advertisers are using StumbleUpon to promote their products and services. Founded in 2001, StumbleUpon is based in San Francisco and backed by the same investors as Google and Facebook. For more information, visit www.StumbleUpon.com. 

SOURCE StumbleUpon