New Study Shows Latinos Underestimate Their Own Contributions In The United States

CHICAGO, Oct. 23, 2018 /PRNewswire/ -- Latinos are launching more new businesses, achieving higher levels of education, and reaching the C-suite of Fortune 500 companies in greater numbers than ever, but more than three-quarters of Latinos recently surveyed were surprised by at least one of these and other similar well-documented facts, as reported in We Are All Human's recently commissioned U.S. Hispanic Sentiment Study.

This sweeping study of more than 2,500 US Hispanics and Latinos aged 14 and olderfocuses on the Hispanic/Latino community's outlookon such topics as the political landscape, business and education, and personal values. Participants were presented a series of 16 data points about positive developments and accomplishments by the Latino community. A surprising 77 percent of respondents expressed disbelief around six of these significant Latino achievements.The study was conducted by Zeno Group.

"This study shows how much remains to be done for the Latino community in the U.S. to fully appreciate our own contributions to this country and to the American way of life," says Claudia Romo Edelman, founder of the We Are All Human Foundation. Romo Edelman presented the survey findings at Chicago Ideas Week during a panel discussion with former Secretary of Housing and Urban Development, Julian Castro.

Among the study's findings:

• 82 percent of Latinos said they feel the community should be valued more than it is today.
• Only 48 percent of U.S. Hispanics think they are unified, and 62 percent believe they do not speak with same voice. Yet 90 percent say they identify as part of the Hispanic community.
• 66 percent of Hispanics overall believe that their vote does count in the US, while only 24 percent feel that their community is "extremely" or "very" represented by politicians/people in government.
• 69 percent of those surveyed are optimistic about the long-term future of the Latino community in the United States.
• 62 percent think it is likely that a Hispanic / Latino person will be elected President of the U.S. in their lifetimes.
• Latinos who were born in the United States (second generation) are generally less optimistic than 1st generation Latinos about the state of the "American Dream."

"Overwhelmingly, Latinos are saying that they're under-valued and that their contributions aren't fully appreciated," said Romo Edelman.  "The political candidates who recognize this and work to give full voice to Latino achievements will surely be the ones who benefit from Latino support at the polls."

On December 10, 2018, We Are All Human will host the first Hispanic Leadership Summit at the United Nations Headquarters in New York. It will be co-hosted by Sol Trujillo, Henry Cisneros, Patricia Menendez and Claudia Romo Edelman. The Summit is currently sponsored by Greenberg Traurig, Dairy Management, Inc., Western Union and Aflac.

ABOUT WE ARE ALL HUMAN

We Are All Human is a foundation dedicated to advancing the agenda of equity, diversity, inclusion.  Its mission is to unify all people and create channels of access that will leave no one behind. The foundation focuses on research, advocacy and dissemination, capacity development and partnership building in order to fight discrimination, racism and xenophobia by highlighting progress when people all act together. For more information, visit www.WeAreAllHuman.org.

The Hispanic Sentiment Study was supported by Richard Edelman, The Rick and Susan Goings Foundation, the Robert R. McCormick Foundation and Western Union.

ABOUT ZENO GROUP

Zeno Group is a global, integrated communications agency, born from PR. The award-winning agency is committed to work that delivers true business value for clients across consumer, corporate, health and technology industries. Zeno was named 2017 Midsize Agency of the Year and Global Consumer Agency of the Year by The Holmes Report. Zeno also received high commendation as 2018 PRWeek US Midsize Agency of the Year and 2017 International Agency of the Year. Additionally, Zeno was named a Best Place To Work by PRWeek in 2016 and 2017. The agency was recognized at the Cannes International Festival of Creativity in 2018, winning a Bronze PR Cannes Lion, and in 2016, winning a Gold Cannes Lion and a Bronze PR Cannes Lion.

Zeno is a DJE Holdings Company. For more information, visit us at www.ZenoGroup.com.

SOURCE We Are All Human

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