New SLI Systems Dashboard Measures E-Commerce Performance and Revenue Based on Complete Shopper Journey
Analytics Provide Shopper-Focused Attribution for an Accurate View of How Customers Interact with Retail Sites
Analytics Provide Shopper-Focused Attribution for an Accurate View of How Customers Interact with Retail Sites
SAN JOSE, Calif., Feb. 16, 2016 /PRNewswire/ -- SLI Systems (SLI.NZ), a global leader and provider of e-commerce services for mid-to-large size Internet retailers and B2B sites, today announced the immediate availability of the SLI Dashboard for the SLI Merchandising and Reporting Console. In addition to more than a hundred metrics already available in the console, the new dashboard includes shopper-focused attribution, which measures all of a shopper's activity leading up to a transaction, regardless of when the purchase occurred. The SLI Dashboard also tracks the financial performance of an SLI implementation so that users can easily see their return on investment.
"Conversion rate and average order value are critical measures of e-commerce site performance, but tracking events in isolation doesn't always reflect shopper behavior. Without having a comprehensive, real-life view of how visitors interact with a site, big data analytics can easily produce meaningless, or even misguided, data for merchandisers," said Chris Brennan, CEO of SLI Systems.
3Rivers Archery Vice President of Marketing Johnathan Karch, commented, "I love the quick-and-easy flow of seeing what is going on with the website at a glance. The SLI Dashboard gives me a snapshot of top searches, page views, clicks and other metrics so that I can make merchandising adjustments based on our shoppers' actual path to purchase."
The new SLI Dashboard displays at a glance a variety of critical metrics regarding site search performance and the impact of SLI services. The metrics and charts shown provide insight on revenue, traffic and conversion, search terms and usage of SLI solutions by site visitors.
"Metrics in the SLI Dashboard serve up an accurate representation of how many people successfully found what they were looking for, how many items they bought and how much they spent – for a comprehensive look at how an e-commerce site is performing," added Brennan.
The new SLI Dashboard is available today for organizations using SLI services. The dashboard is accessible from any device and includes embedded tool tips and documentation to guide users, along with multi-currency and language support for customers worldwide.
For more information, read our blog post A New Look at the Shopper Journey – Introducing the SLI Dashboard or visit the SLI Merchandising & Reporting page.
About SLI Systems
SLI Systems (SLI.NZ) enables the world's leading e-commerce retailers to accelerate sales by connecting shoppers with the products they're most likely to buy. With offerings that include site search, navigation, merchandising, mobile, product recommendations and user-generated SEO, SLI is the most chosen cloud-based site search provider to U.S. Internet Retailer Top 1,000 retailers. The company's patented technology continuously learns from the actions of visitors to deliver the most relevant results possible. Whether via PC, tablet or phone, a site powered by SLI delivers the kind of satisfying search experience that increases conversion rates, secures brand loyalty and results in higher order values. SLI operates on five continents. For more information, visit www.sli-systems.com.
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Media Contact:
Liza Colburn
Crescendo Communications
+1.781.562.0111
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SOURCE SLI Systems
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