New PickUp USA Fitness Franchise Opening in California

Basketball-Focused Fitness Club Coming to the San Fernando Valley

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Mar 03, 2017, 15:48 ET

LOS ANGELES, March 3, 2017 /PRNewswire/ --PickUp USA Fitness (www.pickupusafitness.com), headquartered in Los Angeles, CA, announced today that they have awarded a new franchise in Woodland Hills, CA. This marks the second location in the Los Angeles market for the fast-growing fitness club chain, and joins the list of PickUp USA gyms in Arizona, California, Texas, and Virginia.

Founded in 2011, PickUp USA gyms are full-service fitness clubs with a focus on basketball. Their clubs offer group and private basketball training, weight and cardio rooms, lounges, locker rooms, retail merchandise, and the company's main attraction – pickup basketball with referees.

Gregg Zuckerman and Diane Castro are the owners of the new PickUp USA club. Castro, a marketing and PR executive said, "From the basketball boot camps to court rentals to training in a world class facility with the latest in strength and cardio equipment, PickUp USA is truly an undiscovered Hoop Heaven."

Zuckerman, an experienced business owner and real estate executive added, "Fitness and wellness has always been my passion, and Diane brings a wealth of experience in marketing and PR in the sports and entertainment industry. Together we look forward to bringing PickUp USA and its unique basketball-focused fitness to the San Fernando Valley."

PickUp USA underscores a continuing trend in the fitness club world: the industry is increasingly comprised of discipline-specific, boutique gyms. There are gym franchises focused on yoga, boxing, spin, pilates, mixed martial arts, and many more. Surprisingly, PickUp USA is the first to focus on basketball – a sport that has over 30 million participants nationwide. Combine this with the 55 million individuals that have a gym membership, and it becomes clear why PickUp USA is seeing such strong growth in their franchise network.

"We couldn't be more excited about the new San Fernando Valley location," says Jordan Meinster, President of PickUp USA. "We've had our eye on that area for a while, and Gregg and Diane are a perfect fit to bring the PickUp USA experience to the basketball enthusiasts in the valley."

PickUp USA indicated that they will be announcing more locations in April and are projected to add 12 locations to their network in 2017.

More information on PickUp USA and their franchise program can be found at the company's website: www.pickupusafitness.com.

SOURCE PickUp USA Fitness