New parents can save on baby products by switching to store brands

NEW YORK, May 19, 2015 /PRNewswire-USNewswire/ -- Four million babies are born every year in the U.S., adding a new segment of products to the shopping list and a new set of expenses for the household. To unburden the family budget, a new pricing survey of items commonly purchased in baby's first year of life shows store brands can offer significant savings for the new moms and dads.

The research, conducted by the Private Label Manufacturers Association, assembled a market basket focused entirely on the essential goods that parents will use day-to-day as well as in caring for baby's health. Such products – enumerated by several parenting publications – range from common supplies like diapers, lotions, soap and shampoos, to health care items like cold medicine and thermometers. Food alone can add close to $2,000 to the grocery bill during baby's first year, according to the USDA.

While all are available as a national brand, the PLMA study found the store brand alternatives can save shoppers on average more than 25% and up to 35% for some products. For example, according to the survey, the national brand temple-scan thermometer cost $55.99 while the store brand offering was only $35.99. Parents can save over 25% on essential products like diapers, formula and baby oil. While saving $20 on one product is helpful in the short term, the routine purchases can add far more to expenses over time, and the savings with store brand products help considerably.

For every category in the study, a leading national brand product was compared to a similar store brand product and prices were adjusted to account for all known discounts, coupons and promotions available for each of the four shopping visits in the study.

(To download a .pdf of the full release and price comparison chart for the sample market basket, click here).

The Private Label Manufacturers Association is the industry trade association devoted exclusively to store brands. Founded in 1979, PLMA today represents 3,300 companies who are involved in the manufacture and distribution of store brand products. The products supplied by PLMA members include food, beverages, snacks, health and beauty aids, over-the-counter drugs, household cleaners and chemicals, outdoor and leisure products, auto aftercare and general merchandise.

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Brian Sharoff - http://www.profnetconnect.com/brian_sharoff

SOURCE Private Label Manufacturers Association

Related Links

http://www.plma.com

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