New Martindale-Avvo 'Connect Experience' Marketing Platform Unifies Key Services, Empowering Attorneys and Law Firms To Increase Visibility and Reach

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Feb 29, 2024, 09:30 ET

Innovative new marketing platform seamlessly integrates powerful Martindale-Avvo marketing services to give attorneys and law firms a competitive edge

LOS ANGELES, Feb. 29, 2024 /PRNewswire/ -- Martindale-Avvo, the leading provider of legal marketing solutions for attorneys and law firms across the United States, is proud to announce the launch of its Connect Experience marketing platform for attorneys and law firms.

The Connect Experience seamlessly integrates Martindale-Avvo's industry-leading legal marketing offerings: ProVantage, WebVantage, and AdVantage. This powerful combination of services enables attorneys to effectively establish, grow, and elevate their firms – all while leveraging unparalleled opportunities to expand visibility and reach to connect with more potential clients.

ProVantage: Profiles That Pop

At the core of the Connect Experience is ProVantage, a powerful online profile solution that provides an optimized presence across the entire Martindale-Avvo network, including tight integration across four of the top online legal directories: Avvo, Martindale, Lawyers.com, and Nolo.

ProVantage-enhanced profiles prominently showcase an attorney's online reputation, including client ratings and reviews, so that it is highly visible to legal consumers from the beginning of their attorney search.

"ProVantage is the cornerstone of the connected services we provide for our clients, delivering increased visibility and influence," said Dave Savoy, Head of Marketing at Martindale-Avvo. "ProVantage ensures that an attorney's client ratings are prominently featured where legal consumers are searching, including Google search results, helping to establish immediate trust and credibility."

WebVantage & AdVantage: Core Competitive Enhancements

In addition to ProVantage, the Connect Experience includes two available enhancements: WebVantage and AdVantage. When added to the Connect Experience, these marketing tools help amplify an attorney's – and firm's – online presence to attract more clients and build notoriety.

WebVantage maximizes online real estate for attorneys and law firms with legal intelligence, connectivity, and performance directly built into every WebVantage-powered website. With unlimited storage and unmetered bandwidth, WebVantage allows easy publishing of web pages that showcase staff, bios, and custom images – all with world-class customer support.

AdVantage provides a dynamic online advertising solution that amplifies attorneys' and firms' visibility across the vast Martindale-Avvo legal network that attracts more than 25 million monthly visitors.

"WebVantage and AdVantage work seamlessly in tandem with ProVantage to provide attorneys with a powerful competitive edge in engaging with legal consumers and growing their practices," Savoy said. "The entire Connect Experience is the latest example of Martindale-Avvo's commitment to empowering attorneys with cutting edge solutions and prioritizing their success in today's constantly evolving legal landscape."

For more information about the Martindale-Avvo Connect Experience, please visit Martindale-Avvo.com/Services.

About Martindale-Avvo

Martindale-Avvo provides comprehensive marketing solutions for attorneys, leveraging advanced technology and industry expertise to help legal professionals thrive in an increasingly digital world. With a focus on innovation and client success, Martindale-Avvo is dedicated to providing attorneys with the tools they need to attract and retain clients effectively.

SOURCE Martindale-Avvo