New Infographic Illustrates Importance of Customer Loyalty to Small Business Growth, Gives Tips for Fostering Loyalty

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Jun 25, 2014, 09:20 ET

WASHINGTON, June 25, 2014 /PRNewswire-USNewswire/ -- SCORE, – www.score.org - mentors to America's small businesses, has gathered statistics reflecting the impact customer loyalty has on small business development and tips for entrepreneurs to improve the allegiance of their buyers in this month's SCORE Infographic, "Customer Loyalty: Winning Them Over is the Key to Growth."

According to survey data presented visually in the infographic, 82% of small business owners said that loyal customers are the key to an enterprise's growth. This response is supported by the facts that:

Loyal customers are worth up to 10x their first purchase
Finding a new customer is 6-7x more expensive than keeping a current one

The infographic also offers recommendations for small business owners looking to build loyalty in their client base including:

Fix Problems: Resolve complaints in the customer's favor - 70% of the time, they will do business with you again.
Treat Them Right: 70% of buying experiences are based on how the customer feels they're being treated.
Be Personal: Ask for and use the customer's name.
Take their call! In the last year, 67% of customers have hung up because
they could not talk to a real person.

Download this month's SCORE infographic for statistics on how small businesses compare to large companies in terms of providing great customer service, specifically the areas of: understanding expectations, anticipating needs, thanking customers and following up.

DOWNLOAD HERE: http://www.score.org/resources/winning-them-over-key-growth

About SCORE
Since 1964, SCORE has helped more than 10 million aspiring entrepreneurs. Each year, SCORE provides small business mentoring, workshops and education to more than 375,000 new and growing small businesses. More than 11,000 business experts volunteer as mentors in over 320 chapters serving local communities with entrepreneur education.

For more information about starting or operating a small business, call 1-800/634-0245 for the SCORE chapter nearest you. Visit SCORE at www.score.org. Connect with SCORE at www.facebook.com/SCOREFans and www.twitter.com/SCOREMentors.

Contact Information
Aliana Marino
800/634-0245
[email protected]

SOURCE SCORE