New illy Steeping Packs Add to Cold Brew Coffee Offerings for Cafés, Restaurants and Hotels

NEW YORK, July 5, 2017 /PRNewswire/ -- As cold brew continues to rapidly grow in popularity, illy caffè, the third-generation family-owned coffee company from Trieste, Italy, committed to offering the highest quality, most ethically sourced coffee to the world, announces its new cold brew coffee steeping pack for distinguished hotels, restaurants and cafés.  

Using only single origin Arabica beans from Brazil, an ingredient in illy's signature blend that is ideal for cold brew's flavor profile, the new illy cold brew packs contain 175 grams of coffee, expertly ground and precisely measured for cold brew preparation, and innovated with illy's expertise and-industry leading quality standards.  Each filter bag, designed for ease of steeping, with zero waste and mess during a 12-hour brewing process, comes in a high-quality vacuum-sealed pack to maintain ultimate freshness. Average anticipated yield per pack is 2.2 litres of cold brewed coffee. 

The illy cold brew steeping pack launch comes at a time when the decades-old infusion process is experiencing rapid growth, especially in the United States over the past 24 months.

"Our new cold brew steeping pack creates an easier and more practical method of brewing that provides both operational and cost efficiencies for our hospitality partners," said Barry Sheldon, COO and President of illy caffè North America.  "This offering provides our customers with a wider range of high-quality, on premise consumption opportunities to drive revenue."

illy, in association with its University of Coffee, has developed four new, unique cold brew coffee beverages, ideal for coffee made with the new steeping pack.

Connect with illy North America on social media:
Linkedin: www.linkedin.com/company/illy-caffe-north-america 
Twitter: @illyusa
Facebook: www.facebook.com/illy

About illycaffè s.p.a

illycaffè is an Italian family business, founded in Trieste in 1933 and committed to offering the greatest coffee to the world. illy is the world's most global coffee brand, producing the unique illy 100% Arabica blend made of 9 of the world 's best selections of Arabica;  each day more than 7 million cups  are served in over 140 countries in the finest cafés, restaurants, hotels and in offices and homes. illy has become the standard forerunner of espresso, and thanks to three critical innovations, is considered the leader in the science and technology of coffee. With the bestowing of the first  "Ernesto Illy Award  for quality espresso coffee" in 1991 in Brazil, illy also pioneered direct sourcing, sharing know-how and paying a premium price for the best quality, based on partnerships underwritten by the principles of sustainable development. The company also founded the University of Coffee with the aim of fostering and spreading its culture, providing comprehensive academic and hands-on training for coffee growers, baristas and coffee lovers in order to cover every aspect of the product. Everything 'made in illy' is enhanced by beauty & art, which represent founding values of the brand, starting from its logo – designed by an artist, James Rosenquist – and including the renowned illy Art Collection, comprised of over 100 cups designed by international artists. In 2016 the company was employing 1,269 people, and posted consolidated revenues of €460 million. There are approximately 230 stores and mono-brand illy shops in 43 countries.

SOURCE illycaffe