New Hope Natural Media's NEXT Trend Webinar Demonstrates How Natural Products Companies Can Take Advantage of Future Trend Insights to Bring New Products to Market and Gain a Competitive Advantage

BOULDER, Colo., Feb. 18, 2014 /PRNewswire/ -- According to the NEXT: Natural Products Industry Forecast 2014, the natural products industry is a burgeoning market that is poised to grow 51 percent to $226 billion by 2018.  New Hope Natural Media, a division of Penton, today announced it will host a complementary webinar featuring NEXT Trend, an online solution of proprietary pre-shelf natural products data, future trend insights, consumer segmentation, intuitive advanced analytics and industry expertise that helps companies quickly recognize and act on emerging market opportunities.  The webinar will take place on Tuesday, February 25 at 2:00 p.m. ET / 11:00 a.m. PT.  Click here to register to attend.

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"The move toward healthier, more thoughtful and informed eating is not a fad, but a societal shift that is expected to only accelerate," said Carlotta Mast, Senior Director of Content & Insights at New Hope Natural Media.  "Companies are interested in learning about the key trends shaping the natural products industry, the consumers who buy natural products and their purchase decisions, as well as the segments that follow traditional advice on diet and health.  During this webinar we will provide attendees with an overview of the key information they need to successfully innovate in this space."

Mast will be joined on the webinar by Len Monheit, Executive Director, Strategic Development at New Hope, and Bill Tuohig, New Hope Vice President and Product Leader.

With forecasts, trends, consumer segmentation and strategic insights, Mast, Monheit and Tuohig will showcase the growth in natural products, highlight new opportunities that tap into the vein of this social change, speak to the major industry challenges on the horizon, and identify the data and insights needed to successfully innovate within the natural products landscape.

Attendees will learn:

• How to exploit unprecedented market-driven intelligence to help identify high-growth niches and attract consumers to new products.
• The key macro trends shaping the natural products industry.
• The five distinct consumer segments including, profiles; differentiated lifestyles; and behaviors, attitudes and beliefs about health, nutrition and lifestyle.
• Who to market and sell products to and how to speak with them.
• New data and insights that help companies spot emerging market opportunities.

Event participants will receive a free excerpt from the NEXT Natural Products Industry Forecast 2014 and the New Hope Natural Media's Predictive Consumer Segmentation white paper for joining the event.  To learn more about NEXT Trend or to schedule a demo, visit www.NEXTTrend.com.

To register to attend the webinar, visit https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&eventid=733696&sessionid=1&key=663A4A67468817F6F300FBA461618657&%3Bpartnerref=invite1&sourcepage=register.

About New Hope Natural Media
New Hope Natural Media, a division of Penton, is the leading media resource and information provider for the natural, organic and healthy products industry, with print, in-person/event, and e-business products and services.

About Penton
Penton is a professional information services company. We engage and inform millions of professionals every day, helping them decide how to grow and solve their most critical business challenges. As a leading provider of workflow solutions and insightful content, marketing services and networking via in-person and online events, we help businesses do business. We focus our industry expertise on five core growth markets - agriculture, transportation, natural products/food, infrastructure, and industrial design and manufacturing.

CONTACTS:
Cindy Heller
Director of Marketing, Data & Insights
New Hope Natural Media
Phone:  (303) 998-9225
Email:  [email protected]

Kate Spellman
SVP, Marketing
Penton
Phone: (212) 204-4351
Email: [email protected]

SOURCE Penton

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