New Hope Natural Media Executives to Share Natural Products Industry Trends and Insights for Innovation at Industry Events

BOULDER, Colo., Oct. 6, 2014 /PRNewswire/ -- New Hope Natural Media today announced its executives will share natural products industry trends and insights for innovation at upcoming industry events. 

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Bill Tuohig, Vice President and Product Leader, New Hope Natural Media's NEXT Trend said, "The shift to a healthier lifestyle has created explosive growth in the natural products marketplace. Delivering intelligence and insights has never been more important. We look forward to sharing our data and insights to help companies successfully innovate and position themselves to gain a healthy share of the next trends in natural products." 

On October 8, Roger Craig, Director, Data Science and Predictive Analytics, Penton, will present "What's NEXT? Future Trends & Insights Shaping Natural Products in the Cereal Category" at the 2014 AACC International Annual Meeting in Providence, RI.  The AACC International is a nonprofit organization dedicated to advancing the knowledge and understanding of cereal grain science through research leadership, education, superior technical service, and advocacy.

Craig is responsible for the sourcing, ingestion, organization, and output and display of data across Penton's data and content products. To help solve existing business problems and prepare for future data products and tools, his focus is on the acquisition, normalization, and contextualization of Penton's data needs. His expertise in derived data and insight tools helped him introduce predictive analytics techniques where only static business intelligence existed. Craig joined Penton with over ten years of experience in statistical machine learning solving complex business problems in public and private sectors. Prior to joining Penton, he cofounded and served as CEO of Cotinga, LLC, a data science consultancy that brings the power of advanced methods and algorithms from the cutting edge of academia to the world of businesses and nonprofits. Craig earned his B.S. degrees in Biology & Biochemistry from Virginia Tech and his M.S. & Ph.D. in Computer Science from the University of Delaware.

On October 15, Eric J. Pierce, Director, Strategy & Insights, will present "What's Next? A Look at the Consumer Trends Driving Growth in Natural Pet Products" on a Petfood Industry webinar.  Petfood Industry is the leading global information source for the pet food manufacturing industry, connecting manufacturing organizations with their supplier counterparts.  To register to attend visit: https://www1.gotomeeting.com/register/141264704?linknumber=website.  

Pierce is a proven strategic marketing and market research leader with nearly 20 years of research and insights experience. In various consulting roles, Pierce has been instrumental in maximizing the value of his clients' business and marketing investments and has built a reputation for being a great partner, problem solver and advisor. Pierce is responsible for providing vision and leadership for the NEXT brand's unique position to deliver intelligence, insights, and innovation to the natural products industry.

On October 30, Dave Kingsbury will participate on "The Future of Food" panel at Sustainatopia in Los Angeles. Sustainatopia is one of the leading events in the world for social, financial and environment sustainability.  Other panel participants include:  Alan Murray, GoodBelly/Next Foods; Justin Perkins, Care2 & Olomono Nut Company and Jonathan Heine, We are Loved Foods.

Kingsbury is a leading mind in successfully positioning brands through mining qualitative consumer insights, product development and innovation. Prior, Kingsbury was a Senior Strategist and Planner for the Product Innovation Group at Crispin, Porter & Bogusky where he led strategy for the Product Innovation Group that successfully won and worked with clients including Domino's, Kraft, Coke, Microsoft, Best Buy, Activision and Volkswagen.  CP+B acquired Radar Communications in 2007, a market research, branding and strategy agency.  Kingsbury was also actively involved with Brammo Electric Motorcycles, Green Garage, Patagonia, North Face, Kelty, Quick Silver, HP, Levi's, Intel, and Unilever (Axe). 

Craig, Pierce and Kingsbury are several of the key players on New Hope Natural Media's NEXT Trend business intelligence solution team. NEXT Trend offers proprietary pre-shelf natural products data, future trend insights, a predictive consumer segmentation, an innovation lab, custom research and extensive industry expertise that helps companies quickly recognize and act on emerging market opportunities in the natural products industry.   

To learn more about NEXT Trend, visit: www.nexttrend.com

About New Hope Natural Media
New Hope Natural Media is the leading media resource and information provider for the natural, organic and healthy products industry, with print, in-person/event, and e-business products and services.

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SOURCE New Hope Natural Media

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