New Fiber One Products Offer Low Calorie Better-For-You Dessert Options Just In Time For Resolution Season

Fiber One™ Encourages Consumers to not give up Dessert this Year

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Jan 12, 2015, 10:00 ET

MINNEAPOLIS, Jan. 12, 2015 /PRNewswire/ -- New Year's resolutions can be tough to keep. In fact, a recent study¹ found that only seven out of 10 people that make resolutions keep them beyond one month and only eight percent of people are actually successful in achieving their resolution goal. Fiber One™ is making weight management resolutions a little easier to keep this year by introducing their latest dessert craving solutions. The new Fiber One 90 Calorie Mint Fudge Brownies, Fiber One Protein Cookies & Creme and Fiber One Chocolate Chip Crunchy Cookies offer the perfect way to indulge this resolution season while keeping your goals on track.

Fiber One(TM) Protein Cookies & Creme offers 6 grams of protein in an enticing combination of creamy layers and cookie pieces.

"We are excited to offer even more variety of low calorie dessert snack options just in time for this year's resolution season," said Catalina McCallum, associate marketing manager, Fiber One. "With three great new Fiber One treats, you can stick to your goals and fuel yourself with a winning combination of satisfying taste, protein and fiber. These new snacks are sure to keep you on track well beyond the New Year."

Available in January 2015, all three products provide 20 percent of your daily value of fiber (5 grams). Product features include:

Fiber One™ 90 Calorie Mint Fudge Brownies

Combines mint fudge flavor with mint chips and drizzle
90 calories per brownie
SRP: $3.89

Fiber One™ Protein Cookies & Creme

Offers 6 grams of protein in an enticing combination of creamy layers and cookie pieces
140 calories per bar
SRP: $4.19

Fiber One™ Chocolate Chip Crunchy Cookies

Indulgent and great-tasting cookies
120 calories per cookie
SRP: $3.29

The new Fiber One™ products pair well with a variety of low calorie dessert hacks that can be found online at www.dessertify.com. At Dessertify.com, brought to you by Fiber One, weight managers can hack those "need something sweet now" cravings by selecting from numerous easy-to-assemble, no bake desserts that are inspired by your favorite sweet treats. All treats on Dessertify.com are single-serving, are 250 calories or less and are fully assembled in under 6 steps.

Recipes include the Creme de la Creme Mint Chocolate Chip Ice Cream Sandwich and Black and White Flurry Cookies & Creme Frozen Yogurt Treat. Enjoy them as a weekday treat, an afternoon pick-me-up or a late-night snack, with a friend or buddy or alone in peace. Basically anytime, anywhere… sans guilt.

The new Fiber One™ products are available at major grocery stores nationwide. Visit FiberOne.com for more information about Fiber One 90 Calorie Mint Fudge Brownies, Fiber One Protein Cookies & Creme and Fiber One Chocolate Chip Crunchy Cookies and other Fiber One products or follow Fiber One on Twitter (@FiberOne) and Facebook.

About General Mills
General Mills is one of the world's leading food companies, operating in more than 100 countries around the world. Its brands include Cheerios, Fiber One, Haagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Wanchai Ferry, Yoki, and more. Headquartered in Minneapolis, Minn., USA, General Mills had fiscal 2014 worldwide sales of US $17.9 billion.

¹http://www.statisticbrain.com/new-years-resolution-statistics/

Photo - http://photos.prnewswire.com/prnh/20150109/168212

SOURCE Fiber One