New Era Announces the 32 NFL Fans Leading the Charge for New Era's "SPEAK WITH YOUR CAP" Campaign

BUFFALO, N.Y., Sept. 9, 2013 /PRNewswire/ -- New Era, the official on-field headwear of the National Football League, is pleased to announce the 32 NFL fans designated to be brand ambassadors for the 2013 NFL season. Selected from the NFL Back to Football Photo Day contest, which celebrates NFL fans by giving them a voice to represent their city, their team and their passion for football, the 32 fans will be featured on www.neweracap.com as part of New Era's 2013 NFL campaign. Throughout the season, Playoffs and Super Bowl XVLIII, these brand ambassadors will be actively engaging other fans to showcase how they 'Speak With Their Cap'. 

(Photo: http://photos.prnewswire.com/prnh/20130909/NY75345 )

The 32 fans include:

These fans were chosen by showcasing how they bring their own unique style and passion for their teams, the NFL and New Era caps by submitting a photo and Tweet summarizing why they were the ultimate fans for their team.

Once selected, fans representing all 32 teams were brought to an exclusive studio in New York City to participate in a VIP experience hosted by the NFL and New Era, including a photo shoot professionally styled by celebrity stylist Rachel Johnson.  NFL Commissioner Roger Goodell also made an appearance to thank the fans for being passionate about their teams and the NFL.

As the game continues to grow globally, so does the passion from fans around the globe. The 2013 season will mark the first time two regular-season games will be played in the UK as part of the International Series, including the Minnesota Vikings vs. the Pittsburgh Steelers on September 29^th and the Jacksonville Jaguars vs. the San Francisco 49ers on October 27^th. Additionally, the Buffalo Bills continue to host annual games in Toronto with this season's game on December 1^st versus the Atlanta Falcons.

To celebrate the growth abroad, the 2013 NFL Back to Football Photo Day Contest was open to the U.K. and Canada, offering a unique opportunity for the fans in these markets. With an overwhelming applicant pool and growing fan support, of the 32 fans, two are from the UK and two are from Canada.

For more info on #SPEAKWITHYOURCAP and the 32 fans selected to be featured in the campaign, check out: www.neweracap.com

New Era is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for the National Football League and Major League Baseball, New Era is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era encourages people to "FLY YOUR OWN FLAG™" - to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, N.Y. and operates facilities in Canada, Europe, Brazil, Japan and Hong Kong. For more information, visit www.neweracap.com.

Contact:
Paul Murphy, New Era
716-604-9000
[email protected]

SOURCE New Era