New DataMotion Partner Program Unlocks Profits and Lucrative Opportunities in Rapidly Growing Encryption Market
Resellers Benefit from Industry-Leading Margins and Demand for Secure Email and File Transfer Solutions that are "Fast, Smart and Easy"
MORRISTOWN, N.J., Feb. 10, 2014 /PRNewswire/ -- DataMotion (www.datamotion.com), an email encryption provider with more than 14 years of experience serving organizations that handle sensitive information, today introduced its new InMotion Partner Program. The program features industry-leading profit margins in a market segment forecast to grow more than 20 percent annually through 2016. InMotion enables resellers to quickly take advantage of rising demand for secure email and file transfer solutions – driven by recent NSA revelations, high profile corporate data breaches, expanding compliance regulations, and government sponsored electronic healthcare record initiatives such as Direct Secure Messaging.
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"InMotion allows partners to capitalize on the growing encryption market, reaping strong profit margins on DataMotion's robust and secure capabilities," said the President of Osterman Research, Michael Osterman. "Protecting data and fulfilling compliance are leading concerns for IT departments and C-level executives. This program delivers a strong balance of flexibility and support to help partners succeed in this market, along with tiers that allow them to participate at a level that best suits their own requirements."
The InMotion Partner Program includes:
- Multiple levels of partner engagement to fit organizations of all sizes
- Margins that increase dramatically with deeper participation
- Support from savvy partner and technical teams
- Best-in-class encryption services that are easy-to-use and quick to deploy
"We work with enterprises in financial areas, and across the board, there's greater demand than ever for email encryption," said Skip Gould, CEO, BrightPlanIT. "DataMotion has been doing this for a long time and their technology is proven in the field. We can provide their solutions quickly, and because the solutions are easy-to-use and implement, our customer's staff won't resort to insecure alternatives that expose an organization to unnecessary risk. The InMotion Partner Program is allowing us to quickly make new market in-roads and the profit margins offer very lucrative potential."
"Our clients are diverse, ranging from small offices/home offices to upper SMBs. With DataMotion in our portfolio, we can meet their budget requirements with email encryption services that can be provided on a transactional basis to full-blown integrated solutions," said Robert Siemens, CEO, Rain Networks. "Not only is this type of flexibility a real benefit, the revenue return and support accompanying the InMotion Partner Program is unmatched and just what we need to rapidly close new sales opportunities."
The company's easy-to-use solutions for secure email, file transfer, forms processing, customer contact and Direct Secure Messaging leverage the cloud-based DataMotion Platform for unified data delivery. With the InMotion program, getting started is easy, automated and continuous, enabling partners to get customers up-and-running fast. The program offers a number of tiers that map to a partner company's "DNA" – how they conduct business – with no sales quotas, accompanied by margins that grow with sales, training and alignment with DataMotion.
Tiers include the following:
- ReferralPartners: These organizations work directly with DataMotion's partner team to close any encryption sale and receive a percentage of the opportunity with no further commitment.
- ResellerPartners: Includes companies who add DataMotion's encryption/compliance solutions to their portfolio, gaining a greater ability to serve all types of clients, while receiving higher margins than referrals.
- Reseller PRO Partners: These partners receive training from DataMotion customized to fit their company's DNA. As a result, Reseller PRO's become experts in the marketplace and receive the highest margins possible.
- TOPS: Includes strategic partners such as managed service providers, technology integrators, product vendors, or organizations that simply have a unique business model that supports the offering of professional services. TOPS partners develop deep business and technical integration with DataMotion and also receive the highest margins possible.
"In today's environment, there is a heightened level of awareness and concern when it comes to protecting data and meeting compliance regulations, so companies are looking for field-proven technology," said Bob Bales, CEO DataMotion. "Millions of users worldwide have long relied on our solutions and that's the type of proof-point that resonates with customers. Furthermore, with InMotion, partners can quickly answer demand, close sales, gain new market share, and reap the greatest margins and support offered in the industry."
Representatives from DataMotion will be attending the upcoming RSA Conference USA 2014, February 24-28 at the Moscone Center in San Francisco. Attendees who would like to meet with DataMotion's executives during the event can make arrangements by contacting [email protected].
For more information on InMotion, please visit: http://www.datamotion.com/partners/partner-program-overview/
For more information on SecureMail, please visit: http://www.datamotion.com/products/securemail/securemail-desktop/
For more information on Direct Secure Messaging, please visit: http://www.datamotion.com/solutions/healthcaredirect-project/
About DataMotion
DataMotion enables organizations to dramatically reduce the cost and complexity of delivering electronic information to employees, customers and partners in a secure and compliant way. The company's easy-to-use solutions for secure email, file transfer, forms processing, customer contact and Direct Secure Messaging leverage the DataMotion Platform for unified data delivery. In 2012, DataMotion expanded operations as a health information service provider (HISP) with its DataMotion Direct secure messaging service, allowing healthcare organizations to meet emerging Meaningful Use Stage 2 (MU2) requirements. Millions of users worldwide rely on DataMotion to transparently improve business processes and reduce costs, while mitigating security and compliance risk. DataMotion is privately held and based in Morristown, N.J. For the latest news and updates on DataMotion, visit www.datamotion.com, like DataMotion on Facebook® or follow DataMotion on Twitter® @datamotion.
Media Contacts:
Monica Hutton
DataMotion, Inc.
(973) 455-1245 x510
[email protected]
Marty Querzoli
Davies Murphy Group
(781) 418-2433
[email protected]
SOURCE DataMotion
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