New Color Collection Offers Paint Palettes With Personality

Sherwin-Williams ColorSnap^® Color ID simplifies color selection with eight themed palettes, empowering DIYers to create spaces that feel unique to them

News provided by

Sherwin-Williams

Jun 19, 2019, 08:07 ET

CLEVELAND, June 19, 2019 /PRNewswire/ -- Sherwin-Williams is announcing the launch of ColorSnap^® Color ID, a new collection of eight personality-based color palettes. Color ID was designed to help consumers easily discover and confidently select colors they love for their home.

The new palettes include Creative, Dreamer, Enthusiast, Free Spirit, Minimalist, Naturalist, Nurturer and Trendsetter. Each personality offers 16 colors carefully selected by Sherwin-Williams experts to be used seamlessly together, allowing for countless combinations and a unique, personalized space.

"Everyone wants their home to feel personal, but when it comes to expressing themselves through paint color, making a decision can feel overwhelming—especially for less-experienced DIYers," said Sue Wadden, director of color marketing for Sherwin-Williams. "Color ID helps these aspiring decorators confidently find the colors that move them, build a palette that feels personalized and watch as their house transforms into their home."

To discover their Color ID, consumers can visit www.SWColorID.com and go through an interactive experience where "their wall" will quiz them on their design preferences or interact with the Color ID in-store display at any of the 4,300+ Sherwin-Williams locations across the U.S. and Canada.

The eight Color ID palettes and corresponding colors are:

Creative
The Creative is a unique and inventive seeker of possibilities. This palette offers bold blues and reds, supplemented with crisp neutrals to create a cohesive yet colorful look.

Anonymous SW 7046	Dill SW 6438
Antiquarian Brown SW 0045	Drift of Mist SW 9166
Auric SW 6692	Extra White SW 7006
Black Magic SW 6991	Homburg Gray SW 7622
Brassy SW 6410	Moscow Midnight SW 9142
Breezy SW 7616	Pussywillow SW 7643
Cavern Clay SW 7701	Silken Peacock SW 9059
Copen Blue SW 0068	Tarnished Trumpet SW 9026

Dreamer
The Dreamer is calm, optimistic and brimming with hope. This palette features primarily neutrals, accented by inspiring pinks and blues, to encourage Dreamers to breathe deeply and enjoy the moment.

Anchors Aweigh SW 9179	Divine White SW 6105
Black Fox SW 7020	Evening Shadow SW 7662
Coral Clay SW 9005	Fleur de Sel SW 7666
Grays Harbor SW 6236	Pure White SW 7005
Moth Wing SW 9174	Repose Gray SW 7015
Pavestone SW 7642	Secret Cove SW 9058
Roycroft Bronze Green SW 2846	Sandbar SW 7547
Stardew SW 9138	Tamarind SW 7538

Enthusiast
Enthusiasts are open-minded and eagerly immerse themselves in everything they do. This palette reflects their passion with saturated shades, including olive, burgundy and mustard.

Butterscotch SW 6377	Niebla Azul SW 9137
Cascades SW 7623	Relentless Olive SW 6425
Cyberspace SW 7076	Rookwood Sash Green SW 2810
Earthen Jug SW 7703	Skyline Steel SW 1015
Griffin SW 7026	Sommelier SW 7595
Indigo Batik SW 7602	Tanbark SW 6061
Leather Bound SW 6118	Wall Street SW 7665
Natural Linen SW 9109	Westhighland White SW 7566

Free Spirit
Free Spirits are unique and daring, walking to the beat of their own drum. This palette is inspired by their worldly, wandering nature and defined by bold blues and greens with balancing tans and pinks.

Chatura Gray SW 9169	Moroccan Brown SW 6060
Cool Beige SW 9086	Mount Etna SW 7625
Fawn Brindle SW 7640	Mountain Road SW 7743
Frostwork SW 0059	Palm Leaf SW 7735
Gorgeous White SW 6049	Pinky Beige SW 0079
Grandiose SW 6404	Rojo Dust SW 9006
Greek Villa SW 7551	Tassel SW 6369
Inkwell SW 6992	Tatami Tan SW 6116

Minimalist
The Minimalist finds joy in simplicity and beauty in all things. This palette has muted blues and grays that make their home an uncluttered retreat in which they can relax and be themselves.

Anew Gray SW 7030	Light French Gray SW 0055
Crushed Ice SW 7647	Magnetic Gray SW 7058
Downing Slate SW 2819	Morris Room Gray SW 0037
Dutch Cocoa SW 6032	Reflection SW 7661
Elephant Ear SW 9168	Silverpointe SW 7653
Essential Gray SW 6002	Snowbound SW 7004
Folkstone SW 6005	Unfussy Beige SW 6043
Krypton SW 6247	Urbane Bronze SW 7048

Naturalist
The Naturalist thrives in fresh air and embraces the outdoors. This palette features soothing blues, greens and yellows to bring the peaceful and calming essence of nature indoors.

Chamois SW 6131	Creamy SW 7012
Dark Night SW 6237	Pewter Green SW 6208
Gossamer Veil SW 9165	Rock Bottom SW 7062
Intellectual Gray SW 7045	Shiitake SW 9173
Lemon Verbena SW 7726	Suitable Brown SW 7054
Natural Tan SW 7567	Unusual Gray SW 7059
Pale Moss SW 9027	Verde Marrón SW 9124
Pearl Gray SW 0052	Waterloo SW 9141

Nurturer
The Nurturer is compassionate and caring, making them a natural and openhearted host. This palette is filled with warm beiges and comforting greens to make their space welcoming to all.

Alabaster SW 7008	Oyster White SW 7637
Antler Velvet SW 9111	Red Barn SW 7591
Fawn Brindle SW 7640	Sage Green Light SW 2851
Homestead Brown SW 7515	Sea Serpent SW 7615
Illusive Green SW 9164	Sensible Hue SW 6198
Iron Ore SW 7069	Silver Strand SW 7057
Maison Blanche SW 7526	Smoky Blue SW 7604
Mindful Gray SW 7016	Thunder Gray SW 7645

Trendsetter
Trendsetters are confident, inspiring and fashionable—and their home is no different. This palette features trending pinks and botanical greens to showcase their role as a style leader.

Abalone Shell SW 6050	Overjoy SW 6689
Alexandrite SW 0060	Pure White SW 7005
Alpaca SW 7022	Reddish SW 6319
Cerise SW 6580	Rose Colored SW 6303
City Loft SW 7631	Saguaro SW 6419
Cool Avocado SW 9029	Salty Dog SW 9177
Daphne SW 9151	Site White SW 7070
Mink SW 6004	Tricorn Black SW 6258

ColorSnap Color Tools
Color ID is part of ColorSnap, a comprehensive suite of Sherwin-Williams color selection tools, including ColorSnap Match, a device that can scan a piece of furniture or decor and match it to the closest Sherwin-Williams color; ColorSnap AR, which virtually paints your room in real time using augmented-reality technology; and ColorSnap Visualizer for Web and Mobile, a tool that will virtually paint the walls of an uploaded photo.

Learn more about the new ColorSnap Color ID collection and other color selection resources, including a new curated collection of the 48 most popular whites organized by color temperature to simplify finding the perfect shade, at www.Sherwin-Williams.com.

Ask Sherwin-Williams^™For more than 150 years, Sherwin-Williams has been an industry leader in the development of technologically advanced paint and coatings. As the nation's largest specialty retailer of paint and painting supplies, Sherwin-Williams is dedicated to supporting both do-it-yourselfers and painting professionals with exceptional and exclusive products, resources to make confident color selections and expert, personalized service at its more than 4,300 neighborhood stores across North America. For more information, visit sherwin-williams.com. Join Sherwin-Williams on Facebook, Twitter, Pinterest and Instagram.

Contact:
[email protected]
Lauren Cox
612-375-8570
[email protected]

SOURCE Sherwin-Williams